Ecommerce Merchandising Specialist

6 days ago

Seattle, Washington, United States Brooks Running Full time

About the Role:

The Ecommerce Merchandiser will play a key role in driving the growth of our digital business by executing product campaigns on various marketplaces, including Canada and other key channels. This individual will be responsible for managing the product lifecycle, reporting on key metrics, and collaborating closely with cross-functional teams to optimize product presentation and drive sales.

Key Responsibilities:

  • Develop and execute seasonal go-to-market plans for digital product campaigns
  • Support and contribute to the merchandising calendar for Tier 2 and Tier 3 product stories, including briefing in marketing content
  • Relentlessly pursue new and creative opportunities to drive sell-through and cross-category purchases through optimizations to product content and collections
  • Bring new ideas for outfitting, promotions, and recommenders to encourage increased units per order and average order value
  • Develop new ways to personalize our product experience via sorting rules, recommendations, search, etc. for a frictionless online journey
  • Collaborate with product and marketing teams to ensure accurate and optimal placement and marketing of products within categories, navigation, and recommenders
  • Use industry insights, channel marketing plans, and integrated marketing calendar to develop seasonal curated collections that inspire customers
  • Partner closely with the Content Strategy team to execute against the editorial calendar and build campaign-oriented content
  • Partner with Digital Products team on bringing new merchandising functionality to our site
  • Showcase product by utilizing merchandising tools such as onsite search, product recommendations, sort, collections, etc.
  • Be the product expert and go-to for product or collection related questions
  • Report on product insights based on customer behavior, sell through, and market trends
  • Use sell-through, inventory, conversion, and other data to inform merchandising decisions
  • Monitor merchandising performance and leverage AB testing to move the needle against KPIs
  • Implement and maintain site promotions, optimizing regularly towards eCommerce KPIs
  • Collaborate with the Creative team to secure assets for eCommerce campaigns and product launches
  • Perform QA/maintenance of product-related information on our site

Requirements:

  • Bachelor's degree in Communications, Marketing, or similar required
  • 1+ years of experience working within Salesforce Commerce Cloud (formerly Demandware) required
  • 2+ years of experience executing online customer experiences
  • Experience in apparel and/or footwear ecommerce required
  • Ability to efficiently analyze data and tell its story to stakeholders
  • Curious mindset with a bias towards action to move ideas into reality
  • Is creative and brings new ideas for how we can stretch current functionality and stories to drive conversion and increased units per order
  • Keen attention to detail in planning, organization, and execution of tasks
  • Is a problem solver. Proactively seeks creative solutions to achieve better customer experience
  • Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers
  • Experience with JIRA, Smartsheet, and other project management tools preferred
  • Extremely proficient in core Microsoft Office products, especially Excel
  • Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments operations and/or morale; connecting the dots
  • Aptitude for organization, flexibility, and producing results
  • Excellent written and verbal communication skills, copy-writing experience a plus
  • Strong customer focus/ability to anticipate and react to customer needs
  • Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
  • Passionate participation in sports activities a plus, overridden by the ability to understand and empathize with customers to develop loyal, engaging relationships with our customers and the Brooks community
  • Embraces and lives the Brooks values

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