Technical Marketing Manager
2 days ago
We are seeking a highly skilled and experienced Sr. Marketing Manager to drive partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern products.
Key Responsibilities- Develop and execute go-to-market strategies to drive consumer adoption of Western and Southern products.
- Work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success.
- Identify customer insights and solutions to cross-sell to customers within the Western and Southern area.
- Identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition.
- Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented.
- Partner with Legal and IT to execute on Partner and co-marketing strategies.
- Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you.
- Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement.
- Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies.
- Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies.
- Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders.
- Bachelor's degree in marketing, economics, or a related field. A Master's degree is preferred.
- Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment.
- Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis.
- Proficiency in Microsoft suite and Tabelau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools
- Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies.
- Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights.
- Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders.
- Strong problem-solving abilities and attention to detail.
- Ability to work both independently and collaboratively in a cross-functional team environment.
- A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success.
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Marketing Manager
1 day ago
White Plains, New York, United States A-Line Staffing Solutions Full timeJob Summary:We are seeking a highly skilled and experienced Sr. Marketing Manager with expertise in driving partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern products.You will work closely with the decision science team, marketing, marketing operations, legal, IT, and contact...
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Marketing Analytics Manager
1 day ago
White Plains, New York, United States Western & Southern Life Full timeJob Summary:We are seeking a highly skilled Marketing Analytics Manager to join our team at Western & Southern Life. As a key member of our marketing team, you will be responsible for driving data-driven insights and recommendations to optimize our marketing strategies and enhance customer acquisition and retention efforts.Key Responsibilities:Develop and...
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White Plains, New York, United States Western & Southern Financial Group Full timeJob Title: Senior Marketing Manager for Partner-Led GrowthWe are seeking a highly skilled and experienced Senior Marketing Manager to drive partner-led growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern and Gerber Life products.Key Responsibilities:Develop and execute go-to-market...
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Technical Accounting and Financial Reporting Manager
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Marketing Analytics Director
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Marketing Coordinator
1 day ago
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