Consumer Marketing Strategy Director

3 weeks ago


White Plains, New York, United States Gannett Co. , Inc. Full time

Job Title: Consumer Marketing Strategy Director

About the Role:

We are seeking a highly skilled Consumer Marketing Strategy Director to join our team at Gannett Co., Inc. As a key member of our consumer marketing team, you will be responsible for developing and executing strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for our publications.

Key Responsibilities:

  • Develop and execute strategic plans to drive subscriber acquisition and increase engagement
  • Work with news teams to incorporate high-performing and trending content into marketing plans
  • Launch marketing programs to support newsroom initiatives that drive subscription growth
  • Plan, manage, and monitor social media ads to drive subscription sales or improve engagement of existing subscribers
  • Ensure website and ads are functioning as expected for both print and digital subscriptions
  • Communicate results with key stakeholders

Requirements:

  • Bachelor's Degree
  • 5+ years of sales and marketing experience
  • 2+ years of subscription sales experience

About Gannett Co., Inc.:

Gannett Co., Inc. is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.



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