Marketing Manager

1 day ago

White Plains, New York, United States A-Line Staffing Solutions Full time
Job Summary:

We are seeking a highly skilled and experienced Sr. Marketing Manager with expertise in driving partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern products.

You will work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success.

To be successful in this role, you must have exceptional communication and presentation skills, be comfortable working in a fast-paced, high-energy environment, and have a passion for partner led growth with a focus on customer win.

You must have experience working in cross-sell, up-sell, and creating internal and external partnerships using customer insights, segmentation, and dashboards.

You will have the opportunity to work with a talented team and have a real impact on our marketing team success.

Responsibilities:
  1. Start with customer insights and identifying solutions to cross-sell to customers within the Western and Southern area.
  2. Identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition.
  3. Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented.
  4. Partner with Legal and IT to execute on Partner and co-marketing strategies.
  5. Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you.
  6. Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement.
  7. Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies.
  8. Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies.
  9. Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders.
  10. Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team.
Qualifications:
  • Bachelor's degree in marketing, economics, or a related field. A Master's degree is preferred.
  • Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment.
  • Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis.
  • Proficiency in Microsoft suite and Tabelau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools
  • Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies.
  • Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights.
  • Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders.
  • Strong problem-solving abilities and attention to detail.
  • Ability to work both independently and collaboratively in a cross-functional team environment.
  • A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success.

  • Technical Marketing Manager

    2 days ago

    White Plains, New York, United States A-Line Staffing Solutions Full time

    Job SummaryWe are seeking a highly skilled and experienced Sr. Marketing Manager to drive partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern products.Key ResponsibilitiesDevelop and execute go-to-market strategies to drive consumer adoption of Western and Southern products.Work...

  • Marketing Analytics Manager

    1 day ago

    White Plains, New York, United States Western & Southern Life Full time

    Job Summary:We are seeking a highly skilled Marketing Analytics Manager to join our team at Western & Southern Life. As a key member of our marketing team, you will be responsible for driving data-driven insights and recommendations to optimize our marketing strategies and enhance customer acquisition and retention efforts.Key Responsibilities:Develop and...

  • Brand Manager

    1 day ago

    White Plains, New York, United States HEINEKEN USA Full time

    About the Role:As a Brand Manager at Heineken USA, you will be responsible for developing and executing the marketing strategy for Heineken Silver. This includes managing the roll-out of the brand, working with cross-functional teams to commercialize marketing initiatives, and collaborating with wholesalers to maximize the brand's potential.Key...

  • Marketing Associate

    2 days ago

    White Plains, New York, United States Atomic Promotions Full time

    Job Opportunity at Atomic PromotionsWe are seeking a highly motivated and results-driven individual to join our team as a Crew Member and Customer Service Representative.Key Responsibilities:Collaborate with senior management to align and execute marketing and development goalsConduct market analysis to maintain a competitive edge and ensure clients receive...

  • Strategic Customer and Partner Marketing Senior Manager

    2 weeks ago

    White Plains, New York, United States Western & Southern Financial Group Full time

    Job Title: Senior Marketing Manager for Partner-Led GrowthWe are seeking a highly skilled and experienced Senior Marketing Manager to drive partner-led growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern and Gerber Life products.Key Responsibilities:Develop and execute go-to-market...

  • Marketing Representative

    4 weeks ago

    White Plains, New York, United States Atlas Advanage Full time

    Job Title: Full Time Marketing RepresentativeWe are seeking a highly motivated and experienced Marketing Representative to join our team at Atlas Advanage. As a Marketing Representative, you will play a key role in promoting our client's brand names by developing and supporting field marketing programs.Key Responsibilities:Develop and execute field marketing...

  • Marketing Representative

    2 days ago

    White Plains, New York, United States Atlas Advanage Full time

    Job Title: Full Time Marketing RepresentativeWe are seeking a highly motivated and experienced Marketing Representative to join our team at Atlas Advanage. As a key member of our marketing team, you will be responsible for promoting our client's brand names by developing and supporting field marketing programs.Key Responsibilities:Develop and execute field...

  • Marketing Professional

    4 weeks ago

    White Plains, New York, United States Atlas Advanage Full time

    Job OverviewWe are seeking a highly motivated and results-driven Marketing Associate to join our team at Atlas Advanage. As a key member of our marketing team, you will be responsible for executing local marketing campaigns and working closely with our sales team to drive business growth.Key ResponsibilitiesDevelop and implement effective marketing...

  • Marketing Coordinator

    2 weeks ago

    White Plains, New York, United States Atlas Advanage Full time

    Job OverviewWe are seeking a highly motivated and results-driven Marketing Associate to join our team at Atlas Advanage. As a key member of our marketing team, you will be responsible for executing local marketing campaigns and working closely with our sales team to drive business growth.Key ResponsibilitiesDevelop and implement marketing strategies to...

  • Marketing Coordinator

    1 day ago

    White Plains, New York, United States Atlas Advanage Full time

    Job OverviewAtlas Advanage is seeking a highly motivated and results-driven Marketing Associate to join our dynamic marketing team. As a key member of our team, you will be responsible for executing local marketing campaigns, working closely with customers, and developing promotional staff in assigned campaigns.Key Responsibilities:Develop and execute local...

  • Director of Sales and Marketing

    1 month ago

    White Plains, New York, United States Blake Smith Staffing, LLC Full time

    Job Title: Director of Sales and MarketingBlake Smith Staffing, LLC is seeking a seasoned professional to lead our sales and marketing efforts. The ideal candidate will have a proven track record of driving revenue growth and expanding market share.Key Responsibilities:Develop and execute sales and marketing strategies to meet business objectivesManage and...

  • Director of Sales and Marketing

    4 weeks ago

    White Plains, New York, United States Blake Smith Staffing, LLC Full time

    Director of Sales and MarketingWe are seeking a highly motivated and experienced Director of Sales and Marketing to drive revenue growth and increase market share for our company, Blake Smith Staffing, LLC.Key Responsibilities:Develop and execute sales and marketing strategies to meet business goals and objectivesManage and train sales and marketing teams to...

  • Director of Sales and Marketing

    3 weeks ago

    White Plains, New York, United States Blake Smith Staffing, LLC Full time

    Job Title:Director of Sales and MarketingBlake Smith Staffing, LLC is seeking a highly motivated and experienced Director of Sales and Marketing to drive revenue growth and increase market share.Responsibilities:Develop and execute sales and marketing strategies to meet business goals and objectivesManage and train sales and marketing teams to ensure they...

  • Senior Marketing Director

    2 days ago

    White Plains, New York, United States A-Line Staffing Solutions Full time

    Strategic Customer and Partner Marketing ManagerWe are seeking a highly skilled and experienced Sr. Marketing Manager to drive partner-led-growth and sales by developing and executing strategic marketing plans that align with our business objectives.Key Responsibilities:Develop and execute marketing strategies that drive partner-led-growth and...

  • Senior Marketing Director

    3 weeks ago

    White Plains, New York, United States A-Line Staffing Solutions Full time

    Job SummaryWe are seeking a highly skilled and experienced Sr. Marketing Manager to drive partner-led-growth and sales by developing and executing strategic marketing plans. The ideal candidate will have expertise in driving business growth through effective marketing strategies and a strong understanding of the customer and partner landscape.Key...

  • Digital Marketing Specialist

    2 weeks ago

    White Plains, New York, United States NAR HR Solutions Full time

    Job Title: Digital Marketing CoordinatorAbout the Role:Hudson Gateway Association of Realtors (HGAR) is seeking a highly skilled Digital Marketing Coordinator to enhance our digital presence and drive member engagement.This role is critical in managing and optimizing our digital marketing efforts across social media platforms and contributing to our digital...

  • Marketing Coordinator

    2 days ago

    White Plains, New York, United States Atomic Promotions Full time

    Unlock Your Potential with Atomic PromotionsWe're a dynamic team of industry leaders in telecommunications, dedicated to delivering measurable results for our clients. Our fast-paced work environment is filled with motivated and talented individuals who collaborate to build their careers and enhance customer experiences.Our Entry-Level position offers a...

  • Digital Marketing Specialist

    1 week ago

    White Plains, New York, United States NAR HR Solutions Full time

    Job Title: Digital Marketing CoordinatorOverview:Hudson Gateway Association of Realtors (HGAR) is seeking a skilled Digital Marketing Coordinator to enhance our digital presence and drive member engagement.This role is critical in managing and optimizing our digital channels, including social media platforms and our digital news site.The successful candidate...

  • Marketing Analytics Director

    5 days ago

    White Plains, New York, United States Western & Southern Life Full time

    Job Title: Marketing Analytics ManagerWe are seeking a highly skilled and experienced Marketing Analytics Manager to join our team at Western & Southern Life. As a key member of our marketing team, you will be responsible for driving data-driven insights and recommendations to optimize our marketing strategies and enhance customer acquisition and retention...

  • Consumer Marketing Strategy Director

    2 weeks ago

    White Plains, New York, United States Gannett Co. , Inc. Full time

    Job Title: Consumer Marketing Strategy DirectorGannett Co., Inc. is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and...