Consumer Marketing Strategy Director

4 weeks ago

White Plains, New York, United States Gannett Co. , Inc. Full time
Job Title: Consumer Marketing Strategy Director

Gannett Co., Inc. is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Job Summary

The Director of Subscription Strategy builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications: NorthJersey.com and The Record, based in Woodland Park, NJ; and lohud and The Journal News, based in White Plains, New York.

Key Responsibilities
  • Develop sales and engagement strategic plans including the audience roadmap to drive revenue
  • Work with news teams to incorporate high-performing and trending content into marketing plans
  • Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
  • Be present onsite at key meetings
  • Responsible for planning, managing and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
  • Ensure website and ads are functioning as expected for both print and digital subscriptions
  • Create and launch in-app campaigns to drive subscriptions or improve engagement
  • Communicate results with key stakeholders
  • Respond to changing trends internally and externally
  • Understand the competitive landscape in the market and factors that are impacting growth, including analysis of reach and market penetration
  • Adhere to all pricing strategies as defined by Local Revenue and Planning
  • Collaborate with social and search teams to stay abreast of most trends and best practices
  • Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
  • Work With Enterprise Team to Optimize Results:
    • Develop and maintain best practices and standards in marketing materials and strategies across channels
    • Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
    • Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
    • Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Requirements
  • Bachelor's Degree
  • 5+ years of sales and marketing experience
  • 2+ years of subscription sales experience
  • Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
  • Demonstrated experience collaborating with cross-functional teams
  • History of delivering results and implementing change
  • Specialized Knowledge Required:
    • Strategic marketing planner
    • Ability to derive actionable insights from social media metrics and marketing data
    • Knowledge and understanding of technology, search, new trends, and the latest in social media features
    • Self-motivated and capable of managing multiple priorities and tasks
    • Team player with the ability to work within a multi-tiered environment
    • Excellent interpersonal skills, ability to work with diverse personality types
    • Creative and efficient in proposing solutions to time-critical opportunities
    • Ability to multi-task and thrive under pressure and deadlines
Work Environment

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.

In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.

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