Brand Manager
4 weeks ago
As a Brand Manager at Heineken USA, you will be responsible for developing and executing the marketing strategy for Heineken Silver. This includes managing the roll-out of the brand, working with cross-functional teams to commercialize marketing initiatives, and collaborating with wholesalers to maximize the brand's potential.
Key Responsibilities:- Manage the continued roll-out of Heineken Silver across key markets
- Work with the Senior Brand Manager and Heineken Brand VP to develop a breakthrough annual marketing plan for Heineken Silver
- Commercialize marketing initiatives across the organization, inspiring and working closely with sales, finance, and commercial marketing teams to bring plans to life
- Collaborate with wholesalers in key markets to maximize the Silver opportunity
- Identify short- and long-term opportunities to drive incremental portfolio growth across key growth channels
- Develop effective retail programming strategy and full-year support calendar
- Turn data into actionable insights to improve brand performance
- Provide clear and concise performance updates to the Management Team
- Act as an internal ambassador for the brand, using internal communication channels to ensure the organization is aware and excited about brand news
- Spot trends to keep us ahead of the competition and top of mind with consumers
- Minimum 3+ years of Brand, Sales, or Trade Marketing experience, ideally in FMCG
- Bachelor's Degree Required, MBA Preferred
- Preferred previous experience working on innovation launches
- Experience managing reporting dashboards
- Experience with Nielsen and other syndicated data resources
- Entrepreneurial mindset and strong problem-solving skills
- Proximity to HUSA Office for hybrid work
- A strong communicator and relationship builder who can help evangelize our plans across the organization
- Base Salary Range: $86,000 - $115,000 + Annual Bonus
- Benefits: Medical/Dental/Vision + Matching 401k Plan
- Vacation: 20 Days Paid Vacation & Unlimited Wellness Days
- $200 Monthly Beverage Allowance
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Brand Manager
4 weeks ago
White Plains, New York, United States HEINEKEN USA Full timeAbout the Role:We are seeking a talented Brand Manager to join our team at HEINEKEN USA. As a key member of our marketing team, you will be responsible for developing and executing the marketing strategy for Heineken Silver, our flagship brand.Key Responsibilities:Collaborate with the Senior Brand Manager and Heineken Brand VP to develop a comprehensive...
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