Brand Manager

4 weeks ago


White Plains, New York, United States HEINEKEN USA Full time
About the Role:

As a Brand Manager at Heineken USA, you will be responsible for developing and executing the marketing strategy for Heineken Silver. This includes managing the roll-out of the brand, working with cross-functional teams to commercialize marketing initiatives, and collaborating with wholesalers to maximize the brand's potential.

Key Responsibilities:
  • Manage the continued roll-out of Heineken Silver across key markets
  • Work with the Senior Brand Manager and Heineken Brand VP to develop a breakthrough annual marketing plan for Heineken Silver
  • Commercialize marketing initiatives across the organization, inspiring and working closely with sales, finance, and commercial marketing teams to bring plans to life
  • Collaborate with wholesalers in key markets to maximize the Silver opportunity
  • Identify short- and long-term opportunities to drive incremental portfolio growth across key growth channels
  • Develop effective retail programming strategy and full-year support calendar
  • Turn data into actionable insights to improve brand performance
  • Provide clear and concise performance updates to the Management Team
  • Act as an internal ambassador for the brand, using internal communication channels to ensure the organization is aware and excited about brand news
  • Spot trends to keep us ahead of the competition and top of mind with consumers
Requirements:
  • Minimum 3+ years of Brand, Sales, or Trade Marketing experience, ideally in FMCG
  • Bachelor's Degree Required, MBA Preferred
  • Preferred previous experience working on innovation launches
  • Experience managing reporting dashboards
  • Experience with Nielsen and other syndicated data resources
  • Entrepreneurial mindset and strong problem-solving skills
  • Proximity to HUSA Office for hybrid work
  • A strong communicator and relationship builder who can help evangelize our plans across the organization
Compensation & Benefits:
  • Base Salary Range: $86,000 - $115,000 + Annual Bonus
  • Benefits: Medical/Dental/Vision + Matching 401k Plan
  • Vacation: 20 Days Paid Vacation & Unlimited Wellness Days
  • $200 Monthly Beverage Allowance

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