Marketing Analytics Director

3 weeks ago

White Plains, New York, United States Western & Southern Life Full time
Job Summary:

We are seeking a highly skilled Marketing Analytics Manager to join our team at Western & Southern Life. As a key member of our marketing team, you will be responsible for driving data-driven insights and recommendations to optimize our marketing strategies and enhance customer acquisition and retention efforts.

Key Responsibilities:

Develop, implement, and maintain advanced Lifetime Value (LTV) models to assess customer profitability, customer segmentation, and customer lifetime behavior.

Analyze marketing campaigns across multiple channels, including digital, traditional, social media, and offline, to evaluate their effectiveness and identify areas for improvement.

Conduct in-depth audience analysis to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies.

Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies.

Design and execute experiments and A/B tests to measure the impact of marketing initiatives on customer behavior and business performance.

Develop and maintain key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders.

Utilize statistical analysis techniques to uncover patterns, correlations, and trends in large datasets, translating findings into actionable recommendations.

Requirements:

Proven experience (5 years) working in marketing analytics or a similar role, preferably in a fast-paced, data-driven environment.

Strong expertise in developing and implementing Lifetime Value (LTV) models, customer segmentation, and customer lifetime behavior analysis.

Proficiency in statistical analysis tools and programming languages such as Python, R, or SQL.

Demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools (e.g., Google Analytics, Tableau, Power BI).

Solid understanding of digital marketing channels, attribution models, and audience measurement methodologies.

Strong analytical skills with the ability to work with large datasets and derive actionable insights.

Excellent communication and presentation skills, with the ability to effectively convey complex analytical concepts to non-technical stakeholders.

Strong problem-solving abilities and attention to detail.

Ability to work both independently and collaboratively in a cross-functional team environment.

A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success.

Work Environment:

This position works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.

Position requires substantial movement of wrist, hands and fingers for continuous computer work.

Education:

Advanced degree in Analytics, Finance or MBA preferred.

5 years of experience within Insurance or Financial Services industry or within Marketing analytics

Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related field. A Master's degree is preferred.

Computer Skills and Knowledge of Hardware & Software Required:

Advanced Excel skills

Intermediate/advanced PowerPoint skills

Strong quantitative and communication skills

Must code in SQL and Python

Proficient in new technology and/or data visualization platforms such as Power BI, Tableau, etc.

Proficient in accessing data through Salesforce, DataMart, Google Cloud Platform(GCP), database, or Google Analytics (GA4)

Familiarity with Cognos is a plus

Position Demands:

Extended hours required during the peak planning period (fall) or during special/ad hoc projects

Minimal travel

Highly organized with an adherence to deadlines and commitments

Ability to provide insight and direction to colleagues that do not possess similar skill sets

Salary Range:

The salary ranges posted reflect our targeted base pay hiring range for the position.

The final determination on base pay for any position will be determined based on multiple factors to ensure pay equity within the organization.

Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives whereby total compensation may exceed base salary depending on individual performance.

Language:

English

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