Senior Marketing Manager

1 month ago

Palo Alto, California, United States Gator Bio Full time

Gator Bio is a pre-IPO biotech company located in Palo Alto, CA. We are creating innovative technologies to solve difficult problems facing today's healthcare industries. We develop, manufacture and market Biolayer Interferometry based and similar instruments, biosensors, reagents, and consumables for in-vitro diagnostics and biotherapeutic development. Our mission is to simplify and accelerate biological analysis for biotherapeutic research and development.

We are seeking an experienced and dynamic Senior Marketing Manager to lead our marketing efforts. This role involves developing and executing strategic marketing plans, managing product launches, driving brand awareness, and supporting sales growth.

Responsibilities

  • Develop and implement comprehensive marketing strategies to promote Gator Bio's products and services.
  • Lead marketing campaigns, including digital marketing, social media, email marketing, and events.
  • Collaborate with product development teams to create compelling product positioning and messaging.
  • Manage the creation of marketing materials, including brochures, presentations, and web content.
  • Analyze market trends, competitor activities, and customer needs to refine marketing strategies.
  • Oversee the planning and execution of trade shows, webinars, and other promotional events.
  • Measure and report on the effectiveness of marketing campaigns using analytics tools.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 5+ years of experience in marketing, preferably within the biotechnology or life sciences industry.
  • Proven track record in developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing channels and tools.
  • Excellent communication, leadership, and project management skills.
  • Ability to analyze data and derive actionable insights.
  • Experience in managing budgets and external agencies.

Physical Requirements

  • This role will require long periods of standing, walking, and sitting.
  • The employee will be required to use their hands for computer work, and phone calls.

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