Strategic Brand Marketing Leader
3 weeks ago
Job Summary: Murray Resources is seeking a highly skilled Strategic Brand Marketing Leader to lead the development and execution of branding strategies to drive market growth and enhance the company's presence.
Key Responsibilities:
* Develop and implement a comprehensive brand strategy aligned with long-term business goals
* Define the brand's identity, positioning, and core values to enhance market differentiation and engage customers
* Oversee impactful branding campaigns, monitoring and optimizing performance based on data insights
* Conduct market research to identify trends, customer needs, and opportunities for brand innovation
* Collaborate cross-functionally to ensure cohesive branding strategies and integrated marketing efforts
* Manage the branding budget, track financial performance, and report on ROI
* Establish KPIs for branding initiatives and track progress against metrics
Requirements:
* Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
* Minimum 10 years in brand management or related field with leadership experience
* Advanced proficiency in market research, data analysis, and strategic planning
* Excellent verbal and written communication skills
* Experience in budgeting, resource management, and fostering collaboration
* Adaptability to evolving market conditions and business needs
About Murray Resources: Murray Resources is a leading staffing agency providing top talent to businesses across various industries. We are committed to delivering exceptional service and supporting our clients' growth and success.
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