Brand Manager for Gaming Products

2 weeks ago


Los Angeles, California, United States eChinaCareers Full time
Position Overview

We are seeking a Brand Manager specializing in gaming to oversee the branding initiatives for a leading gaming enterprise. This role is pivotal in shaping the brand's identity and ensuring its resonance within the global market.

Key Responsibilities

  • Oversee the international branding strategy for shooting games, crafting a compelling global brand persona.
  • Demonstrate a profound comprehension of the shooting game sector and player inclinations. Leverage product insights and player feedback to formulate a unique brand voice, integrating it into targeted publishing materials.
  • Conduct thorough market assessments and competitive analysis, including brand positioning, industry trend monitoring, and competitor evaluations. Deliver insightful brand recommendations for game packaging, future development, and related initiatives.
  • Design and implement innovative global events that reflect the brand's ethos, marketing objectives, and market dynamics. Coordinate resources across domestic and international markets to effectively execute these initiatives, enhancing brand visibility and performance metrics.

Qualifications

  • A minimum of 5 years of substantial experience in brand marketing, preferably within the gaming sector.
  • A strong aesthetic sensibility combined with a global outlook.
  • Exceptional skills in planning and copywriting.
  • Proficiency in Mandarin is advantageous.

Compensation and Benefits

The compensation structure includes a competitive monthly salary based on experience, alongside performance-related bonuses and year-end incentives, ensuring a comprehensive rewards package.



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