Senior Marketing Manager
2 months ago
Brex is a leading AI-powered spend platform that empowers companies to spend with confidence. Our integrated corporate cards, banking, and global payments, along with intuitive software for travel and expenses, help businesses proactively control spend, reduce costs, and increase efficiency on a global scale.
At Brex, we're committed to building a diverse team and inclusive culture. We believe that your potential should only be limited by how big you can dream. We empower our employees with the tools, resources, and support they need to grow their careers.
About the RoleWe're seeking an experienced Marketing Analyst to join our Marketing team. As a Marketing Analyst, you will own, analyze, and translate our data into effective strategic plans, insights, and recommendations. You will have 5+ years of experience with Marketing channel and campaign data, planning, modeling, and forecasting.
Key Responsibilities- Marketing Funnel Planning, Forecasting & Optimization
- Build and own planning models for marketing funnel targets by sale type (new vs. expansion), by sales team/segment, and by marketing channel.
- Build and manage marketing funnel forecast models, providing regular forecast reporting/updates to marketing leadership, GTM leadership, and executive leadership.
- Owning all Marketing Channel and Marketing Campaign Optimization Reporting & Analysis, with regular reporting and insights provided to marketing leadership and key cross-functional team leads.
- Partnering with Data Science to maintain and evolve attribution models, ensuring all touchpoints, channels, and campaigns are tracking accurately from all areas of the business; owning the tracking/accuracy for all marketing channel and campaign attribution; analyzing pipeline and bookings performance with different models to understand trends.
- Building and managing website performance reporting and analysis scorecards.
- Building and managing MVT (multi-variant testing) reporting and analysis for and other digital channels.
- Owning performance reports and dashboards. Performing regular analysis and providing insights and recommendations to prioritize initiatives to improve website performance.
- Partnering with the SEO team to build out more events, audiences, and reporting in GA4.
- Partnering with the Growth Marketing team to build deeper channel metric reports, dashboards, and forecasting models.
- Pipeline performance forecasting, trends, analysis, insights.
- Marketing funnel and journey stages + scoring trends, analysis, insights.
- Website performance trends, analysis, insights.
- Brand media performance and impact trends, analysis, insights.
- Digital ad channels performance trends, analysis, insights.
- Events performance trends, analysis, insights.
- Campaigns performance forecasting, trends, analysis, insights.
- Marketing Budget/Spend forecasting trends, analysis.
- 5+ years in a Marketing Analyst role.
- Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST.
- Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred.
- Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required.
- Experience with website analytics, understanding and translating key website metrics and events required.
- Experience with using data to plan campaigns and forecast demand delivery required.
- Experience with building marketing target models and forecasting demand required.
- Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required.
- Expert communication skills - ability to differentiate between 'reporting the numbers' and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level.
The expected salary range for this role is $126,560 - $158,200. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
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