Senior Marketing Manager

2 days ago

San Francisco, California, United States DLA Piper Full time
Job Title: Senior Marketing Manager

DLA Piper is a bold, exceptional, collaborative, and supportive firm that values its people as the backbone, heart, and soul of the organization.

We are seeking a Senior Marketing Manager to join our team, where you can engage in meaningful work and grow your career. As a Senior Marketing Manager, you will be responsible for leading the Finance practice marketing team, elevating the brand and services of the firm's largest practice groups, and collaborating closely with practice leadership to enhance awareness of the group's capabilities and success.

Key Responsibilities:
  • Develop and execute go-to-market plans for the Finance practice group that deliver results that support brand strategy and focus on practice priority areas in collaboration with practice group leaders.
  • Manage client-centric and data-driven, integrated marketing and business development campaigns that deliver results against strategic priorities.
  • Lead the implementation of leading-edge marketing tactics across several functional areas of the marketing, BD, and communications team that include brand, digital, and social marketing, public relations, collateral, and sales enablement tools and events.
  • Understand key business issues our clients are facing, market dynamics, and competitive strategies to improve the development of messaging and go-to-market strategies.
  • Write marketing collateral and business development content, leveraging a strong knowledge of practice capabilities and the practice's value proposition.
  • Drive an effective strategy for achieving awards and directories' recognition that reflect the practice group's capabilities and successes on behalf of clients.
  • Lead the onboarding and integration of key laterals and their client base.
  • Provide leadership to and manage a team of business professionals to include coaching, mentoring, and professional development. Responsible for providing performance feedback on a regular basis.
  • Assist with planning practice meetings and retreats.
  • Manage the practice marketing budget to align with practice group priorities.
  • Measure and track results of marketing programs and report on ROI.
Requirements:
  • Strong writing and presentation skills required. Must have ability to analyze data and use multiple sources of information to develop solutions and recommendations.
  • Must be a self-starter and leader with accomplished critical thinking skills and a thorough understanding of the value proposition.
  • Must have excellent communication and data analysis skills. Ability to multi-task and thrive in a fast-paced environment.
  • Bachelor's degree in marketing communications, business, or related field.
  • Preferred Education: MBA.
  • Minimum Years of Experience: 8 years' experience in marketing/business development in a professional services environment.
  • Prior experience practicing law in a large law firm is a plus.
  • Proficiency with MS Office products to include Word/Excel/PowerPoint.
Work Environment:

Remote - Occasional travel and in-office presence with primary ability to work-from-home.

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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