Senior Lifecycle Marketing Manager

4 days ago


San Francisco, California, United States Blend360 Full time
Job Overview

Blend360 is seeking a seasoned Senior Lifecycle Marketing Manager to join its U.S. Client Marketing team. This key role will be responsible for deepening client relationships through the sell-in and delivery of marketing services to a diverse range of clients, including merchants, co-brand partners, and payment ecosystem stakeholders.

The ideal candidate will have a successful track record of identifying, designing, and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses. They will be proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies, including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights.

The Senior Lifecycle Marketing Manager will work closely with both external clients and internal teams to deliver B2C and B2B marketing programs and advisory services aimed at growing client businesses and driving incremental revenue.

Key Responsibilities
  • Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services.
  • Develop scalable marketing services templates to improve speed to market and ensure work product is consistent.
  • Lead end-to-end delivery of marketing projects, managing the day-to-day prioritization of work across multiple projects, deliverables, and stakeholders.
  • Apply data-driven approach to marketing recommendations, leveraging data and industry research tools to capture/communicate marketing best practices and customer insights.
  • Actively manage performance of third-party partners that may supplement creative, strategy, or go-to market activities.
  • Partner with peers and leaders in other functional areas to execute projects in ways that leverage the breadth and depth of client resources.
Requirements
  • Minimum of 10 years of relevant work experience, with a minimum of 10 years of marketing experience within the financial services industry.
  • Experienced lifecycle marketing strategist with a successful track record of identifying, designing, and leading lifecycle marketing advisory engagements.
  • Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies.
  • Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high-impact scalable solutions.
  • Adept leader who can operate in ambiguity and white space, drive business development for marketing services, and creation of sell-in materials.


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