Digital Sales Director
4 weeks ago
Digital Sales Director
Nexstar Broadcasting seeks a highly skilled Digital Sales Director to lead our local sales team in driving revenue growth through multi-platform solutions. The ideal candidate will have a proven track record of success in digital media sales, with a strong understanding of the latest ad technologies and platforms.
Key Responsibilities:
- Develop and execute sales strategies to exceed revenue targets in digital and linear platforms
- Work closely with Account Executives to develop results-driven marketing solutions across multiple platforms
- Attend sales calls to develop new accounts and maximize existing ones
- Manage sales assistants and provide training on multi-platform solutions and reporting metrics
- Prepare and lead weekly sales meetings
- Assist with the recruitment of talented sales professionals
- Manage digital inventory and pricing
- Perform other duties as assigned
Requirements:
- Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience
- Minimum three years' experience in media sales, preferably in linear and digital
- Current knowledge of digital ad technology, online ad serving, Google Analytics, and social platforms
- IAB and/or Google AdWords certification a plus
- Proficiency in MS Office products required
- Experience with Wide Orbit, CRM software, Nielsen, and ComScore a plus
- Excellent communication skills, both verbal and written
About Nexstar Broadcasting:
Nexstar Broadcasting is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms. We own America's largest local television broadcasting group, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
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