Marketing Communications Coordinator

2 weeks ago

Des Moines, Iowa, United States SwapLoader USA Ltd Full time

At SwapLoader USA Ltd, we are driven by the pursuit of excellence, innovation, and customer satisfaction. Our commitment to delivering top-tier Hook-lift Hoist Systems sets us apart in the vocational truck industry. We believe in fostering strong relationships and making a lasting impact through our core values: Quality, Innovation, Integrity, and Super Service.

Key Responsibilities:

  1. Strategic Marketing Development: Crafting and implementing comprehensive marketing strategies that align with our business objectives to effectively promote SWL products.
  2. Brand Development: Executing initiatives to position SWL as a premier choice within the market.
  3. Content Development: Producing engaging and persuasive content across various platforms, including product brochures, website copy, social media updates, and promotional materials.
  4. Campaign Execution: Planning and managing targeted marketing campaigns in collaboration with our distributors and customers to enhance product visibility and demand. This includes support for trade shows, customer visits, media outreach, and webinars.
  5. Market Analysis: Conducting ongoing market research to remain updated on industry trends, customer preferences, and competitor activities.
  6. Collaborative Efforts: Working closely with sales, engineering, manufacturing, and other teams to ensure a unified marketing approach.
  7. Customer Insights: Partnering with our sales team to develop initiatives such as surveys, focus groups, and customer interviews to gather valuable feedback.
  8. Additional Duties: Performing other related tasks as necessary.

Qualifications:

  • Bachelor's degree in marketing, communications, journalism, advertising, or a related discipline.
  • A minimum of 3 years of experience in marketing communications, ideally within the manufacturing sector.
  • Proven ability to think strategically and formulate comprehensive marketing communication plans that align with business goals.
  • Strong creative aptitude for developing captivating marketing content, campaigns, and collateral.
  • Exceptional writing skills, capable of producing compelling messaging across diverse channels, including web content, press releases, and marketing materials.
  • Knowledge of digital marketing techniques, including email marketing, social media strategies, SEO, SEM, and content marketing.
  • Experience in analyzing marketing metrics and data to evaluate campaign performance and inform decision-making.
  • Ability to juggle multiple projects, meet deadlines, and thrive in a fast-paced environment.
  • Excellent interpersonal and communication skills for effective collaboration with cross-functional teams, external partners, and stakeholders.
  • Familiarity with marketing automation tools, content management systems (CMS), customer relationship management (CRM) software, and graphic design applications.
  • Some travel may be required.

Note: Final candidates will be required to complete a post-offer pre-employment physical and drug screening.

Equal Opportunity Employer

We participate in E-Verify.

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