Partnership Marketing Manager

1 week ago

Boston, Massachusetts, United States Informa Connect Full time
Job Overview

Are you an ambitious and detail-oriented marketing professional seeking a fresh opportunity? Informa Connect is on the lookout for a Marketing Manager to enhance our Life Sciences event sponsorship efforts. In this pivotal position, you will oversee extensive marketing strategies aimed at promoting and executing sponsorship opportunities at both in-person and virtual events within the biotech sector.

Your role will involve close collaboration with sales, product, and marketing teams to pinpoint opportunities, managing projects through cross-functional collaboration to yield qualified leads and impactful marketing materials. By assisting our clients in achieving their lead-generation, branding, and thought leadership goals, you will foster the connections and partnerships essential to the life sciences ecosystem.

Key Responsibilities

Campaign Marketing (95%)

  • Design and implement digital marketing campaigns to drive awareness and generate leads for sponsorship programs.
  • Collaborate with the sales team to enhance sales enablement initiatives, ensuring marketing strategies align with sales activities.
  • Work alongside cross-functional teams to develop and refresh landing pages, digital brochures, websites, and event signage.
  • Create compelling content for emails, social media, press releases, testimonials, landing pages, and other marketing collateral.
  • Oversee targeted outbound email marketing campaigns from inception to execution.
  • Contribute to inbound social media marketing efforts on platforms such as Twitter and LinkedIn.
  • Utilize analytics tools to monitor campaign performance and maintain the client database.
  • Provide timely reports and tailored campaigns to support the sales team's revenue generation activities.
  • Evaluate the effectiveness of digital campaigns, assess revenue impact, and conduct A/B testing for ongoing enhancement.

Additional Responsibilities (5%)

  • Engage in Informa-led communities and team-building initiatives.
  • Perform other related duties as required.

Qualifications

BS/BA in business, marketing, or a related field (MBA preferred)

  • 1-3 years of experience in managing or supporting marketing campaigns.
  • Familiarity with the B2B marketing landscape.
  • Exceptional attention to detail, with a proactive approach to problem-solving.
  • Strong interpersonal skills and the ability to manage multiple tasks effectively in a dynamic, team-oriented environment.
  • Excellent writing and communication capabilities.
  • Proficient in MS Office applications (Word, Excel, PowerPoint, Teams); familiarity with CRM systems is advantageous.
  • Knowledge of email marketing platforms and a basic understanding of HTML.
  • Interest in science, technology, and business.
  • A collaborative team player with a positive attitude, eager to learn and grow within Informa Connect.

Why Join Us?

At Informa Connect, we strive to create a rewarding, supportive, and enjoyable work environment. Our benefits include:

  • Flexible working arrangements that promote work-life balance.
  • A vibrant community with numerous social events and active diversity and inclusion initiatives.
  • Opportunities for professional development through tailored training and access to a wide range of online courses.
  • Generous paid time off, including national holidays and additional leave options.
  • Comprehensive benefits package, including health, vision, and dental insurance, along with a 401k match.
  • Strong support for employee wellbeing and mental health resources.
  • Recognition programs to celebrate outstanding contributions.
  • The chance to collaborate with teams globally.

We value energy and ambition, seeking colleagues who are ready to contribute and help drive our success. If you possess most of the skills and experience outlined, we encourage you to consider joining our team.

Informa Connect is committed to fostering an inclusive environment where diverse perspectives are welcomed. We are an Equal Opportunities Employer, making decisions based on qualifications and merit without discrimination.

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