Performance and Growth Marketing Manager

3 weeks ago

Boston, Massachusetts, United States Ataccama Full time

We are Ataccama, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical 'data people' across their organizations to create high-quality, governed, safe, and reusable data products. It's what made us a Leader in the Gartner Magic Quadrant for Data Quality SolutionsTM, and what inspired Bain Capital Tech Opportunities to invest in our future growth.

Our vision is to be the leading AI-powered cloud data management company and to do that, we're making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:

Aim High

Customer Focused

ONE Team

Candid and Caring

Challenging Fun

We are open to a hybrid working setup. #LI-hybrid

We are seeking a strategic and results-oriented Performance and Growth Marketing Manager to elevate our brand's digital presence through innovative paid media and digital marketing campaigns. The ideal candidate will possess a deep understanding across digital channels, with the ability to leverage paid media platforms to drive targeted traffic and nurture leads, while coordinating with our marketing automation specialist to use email to foster meaningful customer connections and drive conversions. They will be responsible for managing budgets, collaborating with external agencies, optimizing campaigns, analyzing performance data, and collaborating with cross-functional teams to achieve marketing goals.

Main Responsibilities:

Strategy Development: Develop and implement comprehensive paid media strategies across search engines (Google Ads, YouTube, Bing Ads) and social media platforms (Facebook, Instagram, LinkedIn, etc.) to achieve specific campaign objectives.
Agency Collaboration: Partner effectively with external paid media agencies, overseeing their work, ensuring alignment with overall marketing goals, and managing budget allocations.
Campaign Management: Has the ability to directly manage campaigns in the digital platform and/or collaborate with a digital agency to plan, execute, and manage paid media campaigns, providing strategic guidance on keyword research, ad copywriting, audience targeting, bid management, and budget allocation.
Performance Optimization: Continuously monitor and optimize campaigns in partnership with the agency, leveraging data-driven insights to improve performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA). Should have experience managing targets to show impact of paid media on pipeline creation for B2B SaaS business targeting enterprise clients.
Reporting & Analysis: Track and analyze campaign performance data using various tools and platforms, and provide regular reports with actionable insights to stakeholders.

Additional Responsibilities:
Stay up-to-date on industry trends, best practices, and emerging technologies in paid media and email marketing.
Collaborate with content, design, and web development teams to ensure consistent messaging and user experience across channels.
Conduct A/B testing and experimentation to optimize campaign performance and identify new growth opportunities.
Develop and execute comprehensive performance marketing strategies across channels such as paid search, social media, display, and affiliate marketing.
Lead and manage resources needed for performance marketers, ensuring alignment with company goals and maximizing ROI on marketing campaigns.
Collaborate with cross-functional teams, including product, creative, and analytics, to develop integrated marketing initiatives.

Qualifications:
Bachelor's degree in marketing, communications, or a related field.
3+ years of experience in B2B enterprise digital marketing, with a focus on paid media channels..
Proven track record of developing and executing successful paid media campaigns that drive measurable results.
Strong understanding of account-based digital marketing best practices to move enterprise buyers through the buyer journey using paid media.
Proficiency with paid media platforms (Google Ads, Bing Ads, Facebook Ads Manager, etc., G2/TrustRadius/Capterra, Content syndication), email marketing software (e.g., HubSpot, Marketo) and ABM software (6sense preferred).
Excellent analytical skills and the ability to derive actionable insights from data.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external agencies.

Bonus Qualifications:
Certifications in Google Ads, Bing Ads, or Facebook Blueprint.
Experience with marketing automation platforms (e.g., HubSpot, Marketo).
Knowledge of HTML and CSS.
Experience with A/B testing and experimentation tools.

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