Community Marketing Programs Manager

3 weeks ago

Boston, Massachusetts, United States Workhuman Full time

Job Description:
The Opportunity
Workhuman is launching a dynamic digital engagement and learning platform designed to empower our customers to connect, learn, and share experiences. We are seeking a talented Community Marketing Programs Manager to play a pivotal role in driving the activation, engagement, and growth of our customer community.
In this role, you will report to the Director of Customer Marketing and collaborate closely with the Director of Community Engagement. You will be responsible for designing and executing customer marketing campaigns that energize our vibrant community, enhance engagement, and ultimately drive adoption and incremental revenue.
**Please note this is a hybrid role requiring at least two days a week onsite in our (brand new) Framingham, MA office**
Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at for assistance. We are committed to ensuring equal access to opportunities for all individuals.
What we can offer you

  • Drive engagement to and maximize awareness of the Workhuman Customer Community platform through customer marketing and nurture campaigns in partnership with Director, Community Engagement, Customer Excellence team, and Workhuman Marketing teams.
  • Spearhead additional customer marketing strategies including virtual webinars, paid media strategies, email campaigns, and customer events.
  • Educate and enable Customer stakeholders on new and existing marketing activities being performed and ensure campaign insights (aggregate and account-level) are effectively shared
  • Deeply understand key customer personas and tailor marketing messages to effectively reach different audiences.
  • Manage the reporting and read out of customer campaign performance via presentations and campaign dashboard development.

The Skills you will bring

  • Strong customer orientation and proven experience executing integrated B2B marketing campaigns, preferably with experience in an enterprise software/SaaS business.
  • 5-7 years of marketing experience.
  • Excellent communication skills, both written and verbal, with the ability to engage and inspire diverse audiences.
  • Self-starter with the ability to manage multiple projects, with keen attention to details.
  • Experience analyzing and reporting on data, including highlighting lessons learned and applying learnings to optimize future programs.
  • Bias for action and curiosity, testing new approaches to find the most effective strategies to reach and activate our customers.
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred
  • Experience building relationships with key internal and cross-functional stakeholders to understand business goals and execute marketing programs that have a quantifiable impact.

The Company:
At Workhuman our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
  • There are currently over 7.5 million users on the Workhuman cloud across 180 countries.
  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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