Marketing Manager for Strategic Partnerships

2 weeks ago

Boston, Massachusetts, United States Informa Connect Full time
Job Overview

Are you an enthusiastic and detail-oriented marketing professional seeking a new opportunity? Informa Connect is on the lookout for a Marketing Manager to enhance our Life Sciences event sponsorship initiatives. In this pivotal position, you will oversee extensive marketing strategies aimed at promoting and executing sponsorship options at both in-person and virtual events within the biotech sector.

Your role will involve close collaboration with sales, product, and marketing teams to pinpoint opportunities, while managing projects through various cross-functional teams to deliver qualified leads and impactful marketing materials. By assisting our clients in achieving their lead-generation, thought leadership, and branding goals, you will foster the connections and partnerships that are essential to the life sciences ecosystem.

Key Responsibilities

Campaign Marketing (95%)

  • Design and implement digital marketing initiatives to drive leads and awareness for sponsorship programs.
  • Collaborate with the sales team to enhance sales enablement efforts, ensuring marketing strategies align with sales activities.
  • Work alongside cross-functional teams to develop and update landing pages, digital brochures, websites, and signage.
  • Create compelling content for emails, social media, press releases, testimonials, landing pages, and other marketing materials.
  • Oversee targeted outbound email marketing campaigns from inception to completion.
  • Contribute to inbound social media marketing efforts on various platforms.
  • Utilize analytics tools to monitor campaign performance and maintain the client database.
  • Provide timely reports and tailored campaigns to support the sales team's revenue generation efforts.
  • Evaluate the effectiveness of digital campaigns, assess revenue impact, and conduct A/B testing for ongoing improvement.

Additional Responsibilities (5%)

  • Engage in Informa-led communities and team-building initiatives.
  • Perform other related duties as required.

Qualifications

BS/BA in business, marketing, or a related field (MBA preferred)

  • 1-3 years of experience in managing or supporting marketing campaigns.
  • Familiarity with the B2B marketing landscape.
  • Exceptional attention to detail, with a proactive approach to problem-solving.
  • Strong interpersonal skills and proven ability to manage multiple tasks effectively in a dynamic, team-oriented environment.
  • Excellent writing and communication abilities.
  • Proficient in MS Office applications (Word, Excel, PowerPoint, Teams); familiarity with CRM systems is advantageous.
  • Knowledge of email marketing platforms and a basic understanding of HTML.
  • Interest in science, technology, and business.
  • A collaborative team player with a positive attitude, eager to learn and grow within Informa Connect.

Additional Information

At Informa Connect, we strive to create a rewarding, supportive, and enjoyable work environment for all employees. Our benefits include:

  • Flexible working arrangements to support a healthy work-life balance.
  • A vibrant community with a welcoming culture, including social events and active diversity and inclusion networks.
  • Opportunities for professional development through tailored training and access to a wide range of courses.
  • Generous paid time off, including national holidays and additional leave options.
  • Comprehensive benefits package, including health, vision, and dental insurance, along with a 401k match.
  • Strong support for employee wellbeing through various programs and resources.
  • Recognition programs to celebrate outstanding contributions.
  • Collaboration opportunities with international teams.

We value energy and ambition and seek colleagues who are ready to contribute and make a difference. If you possess most of the skills and experience outlined, we encourage you to consider joining our team.

Informa Connect is committed to fostering an inclusive environment where diverse perspectives are welcomed. We are an Equal Opportunities Employer, making decisions based on qualifications and merit without discrimination.

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