Product Marketing Strategist

2 weeks ago

New York, New York, United States Amplience Full time
Join us in transforming the connection between brands and their customers. This ambitious goal requires a vibrant team and an innovative approach, driven by a commitment to customer success and a desire to revolutionize the industry. We seek individuals who can integrate their unique talents, experiences, and personalities into a global team that learns, shares, grows, and thrives. Our team members are dedicated stewards of the business, contributing to our success through care, commitment, and conviction. In return, we offer a wealth of flexibility, innovation, and growth opportunities. About Amplience
Amplience is a pioneering AI Content company that merges data, performance insights, and generative AI. We empower over 400 of the world's leading brands, including Gap, Tapestry, Ulta Beauty, and Mulberry, to create compelling content for every shopping scenario using our advanced AI Studios, Content Management System, and Dynamic Media solutions, enabling truly personalized and connected experiences. As a founding member of the MACH alliance, we work within existing technology e-commerce ecosystems to ensure our clients can consistently inspire and delight their customers.
Role Overview
As a results-oriented Product Marketing Manager on our Product Marketing team, you will be tasked with crafting and implementing Product Marketing strategies and initiatives that boost customer engagement with our leading platform for generating, managing, and delivering content for shopping experiences. Your primary focus will be on enhancing credit consumption, increasing active usage, ensuring customer retention, and managing the lifecycle of customer advocacy.
Key Responsibilities
  • Product Engagement: Design and execute impactful Product Marketing initiatives that enhance customer engagement and satisfaction with our platform, including in-product messaging, digital content, customer newsletters, product webinars, and event demonstrations.
  • Customer Retention: Develop and implement retention strategies aimed at minimizing churn and boosting customer loyalty, utilizing data-driven insights and customer feedback.
  • Advocacy Programs: Establish and oversee customer advocacy initiatives, including the collection and creation of customer stories and testimonials, as well as managing a customer advisory board that informs product strategy.
  • Product Content: Collaborate with the Content Marketing team to generate high-quality, relevant product content that addresses customer needs and highlights customer success.
  • Customer Insights: Collect and analyze customer data to identify trends, opportunities, and areas for improvement in our platform and our go-to-market strategies.
  • Collaboration: Partner closely with product, account management, support, and customer success teams to ensure alignment and support for customer-facing initiatives.
  • Metrics and Reporting: Monitor and report on metrics and key performance indicators (KPIs) related to product marketing efforts, providing regular updates to senior management.
Skills, Knowledge, and Expertise
  • 3+ years of experience in Product Marketing or Customer Marketing within a fast-paced B2B enterprise software environment.
  • Familiarity with the digital commerce technology landscape.
  • Experience in marketing to or selling to the retail sector or related industries.
  • Proven track record of executing diverse go-to-market strategies for product launches in collaboration with product management, marketing, sales, partners, and other stakeholders.
  • Ability to simplify complex technical concepts into persuasive product marketing content for varied audiences.
  • Capable of engaging with and earning the respect of both technical industry experts and business leaders.
  • Excellent verbal and written communication skills, with the ability to work cross-functionally across sales, marketing, and product management teams.
  • Highly collaborative; actively seeks diverse opinions and perspectives from colleagues while also being able to work independently.
  • Strong analytical skills, with the ability to derive business-relevant insights and develop strategies from data.
  • Ability to quickly prioritize and adapt to changing market dynamics and business requirements.
  • Demonstrates integrity, leadership, consistent execution, and a commitment to customer satisfaction.
  • Global perspective and willingness to work across different time zones.
  • Bachelor's degree or higher in marketing, business, computer science, engineering, or a related field.
  • Fluency in English is essential; proficiency in additional languages is advantageous.
  • Willingness to travel up to 30% of the time.
  • A good sense of humor and a balanced work ethic.
BenefitsAt Amplience, we prioritize our employees and are dedicated to offering a comprehensive benefits package that extends beyond just a salary. We believe that supporting our team members is crucial for fostering a healthy and motivated workforce. When you become part of Amplience, you can anticipate a variety of benefits designed to enhance your well-being and support your professional development. Here are some of the benefits you can expect:
  • Medical, Dental & Vision Insurance (Individual plan fully covered)
  • 401(k) with company matching
  • Personal Time Off (PTO)
  • Company Paid Holidays + Floating Holidays
  • Your Birthday Off
  • Company-wide Recharge Days
  • Freedom Friday
  • Sick Leave
  • Compassionate Leave
  • Volunteer Leave
  • Enhanced Parental Leave
  • Company Paid Basic Life/AD&D Insurance
  • Voluntary Life/STD/LTD/AD&D Insurance
  • Voluntary Critical Illness and Accident Insurance
  • Free Access to Health Advocacy Program
  • Employee Assistance Program (EAP)
  • Employee Referral Program
  • Employee Discount Program (Perks at Work)
  • Tax-Advantaged Accounts (HSA, FSA, DCFSA)
  • Flexible Work Environment
  • Exciting Amplience Swag upon joining
  • Mobile Phone Reimbursement
Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. We ensure that applicants receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Amplience promotes a business culture where ideas and decisions from all individuals contribute to our growth, innovation, and relevance in a rapidly evolving world.

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