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E-commerce and Marketing Strategist

2 months ago

New York, New York, United States ACCUR Recruiting Services Full time
Position Available: E-commerce & Marketing Strategist

Company Overview
ACCUR Recruiting Services represents a prestigious French brand group dedicated to the design, production, and distribution of high-quality kitchen tools. With a growing presence in the U.S. market, they are focused on enhancing their direct-to-consumer sales approach, currently generating online revenues of $1.5 million.

Key Responsibilities
  • Oversee digital initiatives aimed at driving traffic, increasing sales, and improving conversion rates.
  • Collaborate with design professionals and developers to optimize website user experience and interface.
  • Manage customer engagement strategies to enhance conversion efficiency.
  • Keep abreast of industry trends and technological advancements to improve website performance.
  • Utilize data analytics to formulate strategies that meet key performance indicators.
  • Partner with the sales department to design retail marketing initiatives.
  • Monitor and report on performance metrics while managing budgets effectively.
  • Develop and implement comprehensive content marketing strategies across multiple platforms.
  • Engage with brand communities, influencers, and culinary experts for content development.
  • Plan and execute targeted marketing campaigns for seasonal promotions.
  • Maintain relationships with both internal and external stakeholders.
Qualifications
  • A minimum of 3 years of experience in content marketing within a direct-to-consumer context.
  • Proven track record in crafting digital marketing strategies.
  • Familiarity with web design principles and analytical tools.
  • Background in marketing with a strong technical understanding preferred.
  • Expertise in UX design, Google Analytics, and Shopify.
  • Comprehensive knowledge of digital marketing channels including PPC, SEO, social media, display advertising, and affiliate marketing.
  • Basic understanding of attribution modeling, A/B testing, and optimization techniques.