Vice President of Marketing Analytics

2 weeks ago


Los Angeles, California, United States Harnham Full time

Senior Vice President of Marketing Analytics

Location: Remote

Salary Range: $250,000 - $350,000

We are representing Harnham, a distinguished global media and advertising firm, in search of a Senior Vice President of Marketing Analytics. This pivotal role offers the chance to collaborate with some of the most recognizable brands in the world, influencing the future of marketing on a global scale while working alongside industry leaders.

Position Overview – SVP Marketing Analytics

As the Senior Vice President of Marketing Analytics, you will play a crucial role in developing and refining superior capabilities across various media channels. Leading a talented team of data analysts and scientists, you will create innovative strategies that yield measurable business outcomes.

Key Responsibilities:

  • Design advanced analytical frameworks to enhance business performance
  • Encourage inter-agency collaboration with an emphasis on data privacy
  • Motivate and guide your team to drive creativity and innovation
  • Leverage data for informed strategic decisions
  • Engage with internal partners to facilitate transformative initiatives
  • Establish effective KPIs and measurement frameworks for actionable insights
  • Provide comprehensive reporting and strategic recommendations
  • Contribute to business development efforts

Requirements:

  • Bachelor's degree in a relevant discipline
  • A minimum of 12 years of experience in marketing analytics
  • Proficiency in digital analytics and database marketing
  • Exceptional communication and leadership abilities


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