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Chief Marketing Analytics Officer

2 months ago

Los Angeles, California, United States Harnham Full time

Senior Vice President of Marketing Analytics

Location: Remote

Salary Range: $250,000 - $350,000

Harnham is representing a prestigious global media and advertising firm in search of a Senior Vice President of Marketing Analytics. This pivotal role offers the chance to collaborate with one of the most recognized brands worldwide, influencing the trajectory of marketing on a global scale and working alongside industry leaders.

Position Overview – SVP Marketing Analytics

As the Senior Vice President of Marketing Analytics, you will play a crucial role in establishing and refining exceptional capabilities across both paid and owned media platforms. You will lead a talented team of data scientists and analysts, crafting innovative strategies that yield measurable business outcomes.

Key Responsibilities:

  • Design and implement advanced analytical frameworks to enhance business performance
  • Facilitate cross-agency collaboration with an emphasis on data privacy
  • Inspire and guide your team to cultivate a culture of innovation
  • Leverage data for informed strategic decision-making
  • Engage with internal stakeholders to drive transformative initiatives
  • Establish effective KPIs and measurement frameworks for actionable insights
  • Provide comprehensive reporting and strategic recommendations
  • Contribute to business development efforts

Requirements:

  • Bachelor's degree in a relevant discipline
  • A minimum of 12 years of experience in marketing analytics
  • Proficiency in digital analytics and database marketing
  • Exceptional communication and leadership abilities