Chief Marketing Analytics Officer
2 weeks ago
Senior Vice President of Marketing Analytics
Location: Remote
Salary Range: $250,000 - $350,000
We are representing Harnham, a distinguished global media and advertising firm, in search of a Senior Vice President of Marketing Analytics. This pivotal role offers the chance to collaborate with leading brands, influencing the trajectory of marketing on a worldwide scale while working alongside industry innovators.
Position Overview – SVP Marketing Analytics
As the Senior Vice President of Marketing Analytics, you will play a crucial role in developing and refining superior capabilities across various media channels. You will lead a talented team of data analysts and scientists, crafting innovative strategies that yield measurable business outcomes.
Key Responsibilities:
- Formulate advanced analytical techniques to enhance business performance
- Encourage cross-agency collaboration with an emphasis on data privacy
- Inspire and guide your team to cultivate a culture of innovation
- Leverage data for informed strategic decisions
- Engage with internal stakeholders to drive transformative initiatives
- Establish effective KPIs and measurement frameworks for actionable insights
- Provide comprehensive reporting and strategic recommendations
- Contribute to business development efforts
Requirements:
- Bachelor's degree in a relevant discipline
- A minimum of 12 years of experience in marketing analytics
- Proficiency in digital analytics and database marketing
- Exceptional communication and leadership abilities
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