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Brand Strategy Manager

2 months ago


Los Angeles, California, United States Bellami Hair Full time
Brand Marketing Manager - BELLAMI Hair

The Brand Marketing Manager at BELLAMI Hair is responsible for steering the creation and implementation of marketing strategies aimed at promoting clip-in hair extensions and new product introductions. This position requires collaboration with various teams to enhance brand positioning and stimulate growth across multiple channels.

Key Responsibilities
  • Formulate and execute marketing strategies to elevate brand visibility and increase sales.
  • Work closely with Product Development to pinpoint opportunities and foster product innovation.
  • Design a digital content strategy and oversee branded materials across digital platforms.
  • Direct Go-To-Market strategies for launching new products and marketing campaigns.
  • Evaluate brand performance and devise initiatives to drive sales.
  • Keep abreast of industry trends and consumer insights to ensure brand success.
Qualifications
  • 5-8 years of experience in brand marketing within sectors such as Beauty and Fashion.
  • Strong organizational skills and expertise in product management.
  • Familiarity with digital marketing channels and analytical tools.
  • Proven track record in fostering brand growth and attracting customers.
  • Exceptional communication and teamwork skills.
  • Willingness to work on-site a minimum of three days per week.

BELLAMI Hair stands as a premier eCommerce retailer specializing in Hair Extensions and styling tools, committed to innovation and excellence in products tailored for both Professionals and Consumers.