Brand Manager

4 weeks ago


Los Angeles, California, United States BlueTriton Full time

We are seeking a talented Brand Manager to join our BlueTriton Brands Marketing organization in California. This role will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and contributing to the shaping of long-term portfolio positioning and strategy.

Key Responsibilities:
  • Develop and execute annual marketing plans addressing all aspects of the marketing mix, including packaging, renovation plans, pricing, promotion, market research, advertising, and media.
  • Drive cross-functional teams to develop and execute key business initiatives, ranging from new items, renovations, and driving demand initiatives.
  • Participate in Commercial Planning process, working closely with sales to develop joint commercial plans for the following year and supporting key brand initiative implementation within retail channels.
  • Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders.
  • Manage the brand P&L and budget, working closely with financial co-pilot to report to senior management on an ongoing basis.
  • Manage portfolio initiatives for the regional spring water team, including pack renovations, special packs, partner activation, and more.
Qualifications:
  • Minimum 5 years' experience in Brand Management, preferably for Consumer Packaged Goods/Beverage industries. Agency or client-side experience a plus.
  • Strong marketing fundamentals, analytical expertise, and familiarity with syndicated data sources and internal data sources.
  • Experience in bringing products and/or campaigns to life with limited resources (financial and people).
  • Strong understanding of the West Coast/California market and consumer/cultural dynamics.

BlueTriton Brands is a water and beverage company in North America that produces and distributes a portfolio of brands of spring water, purified water, and other beverages. We are committed to fair and equitable compensation practices and encourage open dialogue about compensation during the interview process.


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