Marketing Lead

6 days ago


Austin, Texas, United States ResProp Management Full time
Job Title: SEM/SEO Lead

ResProp Management is a leading multi-family property management company that serves people, community residents, and owners. We are committed to hiring top talent from innovative companies to drive our growth and success.

About the Role:

We are seeking an experienced SEM/SEO Lead to join our marketing team. As a key member of our team, you will collaborate with the marketing team, onsite teams, and regional leadership to create customized targeted marketing strategies and brand development across digital, print, and local channels for properties within your assigned portfolio.

Key Responsibilities:
  • Develop and implement strategic marketing plans that align with community and portfolio goals.
  • Manage a portion of our portfolio's marketing efforts, including paid media marketing products such as search, display, geofencing, and social media advertising.
  • Oversee the completion of transaction workbooks and ensure a seamless transition to the Operation Team.
  • Collaborate with our operations team, including RVPs, RMs, and PMs, to enhance the efficiency and effectiveness of your responsibilities.
  • Define campaign objectives, standardize setup and reporting processes, and continuously enhance our operational efficiency and cost-effectiveness.
  • Evaluate key performance indicators and metrics tied to paid efforts, including impressions, clicks, click-through rates, cost-per-click, and overall ROI.
Requirements:
  • 2-4 years of experience in marketing and brand development.
  • Strong preference for marketing experience in the multifamily property management industry.
  • Demonstrated methods to self-develop capabilities using industry trends and tools.
  • Bachelor's degree from a 4-year accredited university.
  • Experience with Adobe Suite, Canva, Social Media, SEMRush, and Looker.
What We Offer:
  • Competitive salary.
  • Medical, Dental, & Vision Benefits.
  • 401(k) retirement plan.
  • Competitive Paid Time Off.
  • Discounted rent at any properties owned by ResProp Management.

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