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Senior Performance Marketing Lead

2 months ago

Austin, Texas, United States Realtor Careers Full time
About the Role

We are seeking a highly skilled Senior Performance Marketing Lead to join our team at Realtor Careers. As a key member of our Performance Marketing Team, you will be responsible for developing and executing performance marketing strategies across multiple business units.

Your primary focus will be on driving revenue through building, measuring, optimizing, and scaling a diverse portfolio of paid media channels, starting with paid social (Meta) and expanding into other digital performance and social platforms such as TikTok, Snapchat, and more.

Key Responsibilities
  • Define, build, and execute performance marketing vision and strategy across multiple business units (Buy, Sell, Rent)
  • Lead Paid Social performance marketing efforts, collaborating closely with Meta and our agency to ensure ROAS and performance goals are met
  • Validate the ROI of paid social media, demonstrating business impact and scaling performance marketing efforts beyond Meta to other strategic channels
  • Partner with product marketing managers to develop and optimize feed-based and technical marketing campaigns
  • Collaborate with the creative team to create top-performing creative assets and advocate for great performance creative
  • Work with product marketing to ensure proper pixel and tracking implementation
  • Identify and implement new ways to drive revenue through performance marketing
Requirements
  • 10+ years of hands-on experience managing paid media channels in-house and/or owned and optimized a complex program with proven results in influencing business outcomes
  • BA/BS degree in marketing, business, economics, or related field, MBA a plus
  • Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, DSP, SA360, Kenshoo, Adobe Ad Cloud is required
  • Basic/Intermediate SQL experience a plus
  • Experience with web analytics software such as Adobe Analytics or Google Analytics is required
  • Deep familiarity with all digital marketing metrics including CPA, CPC, CPM, and RoAS
  • Outstanding analytical and problem-solving skills with an impeccable eye for detail
  • Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas, and elaborate graphs
  • Superb written and oral communication skills; excellent presentation and interpersonal communication skills
  • Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
About Us

At Realtor Careers, we are passionate about making buying, selling, renting, and living in homes easier and more rewarding for everyone. We are committed to diversity and inclusion, and we are an Equal Opportunity Employer. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.