Marketing Transactions Lead
2 days ago
We are seeking a highly skilled Transactions Marketing & SEM Lead to join our team at ResProp Management. As a key member of our marketing team, you will be responsible for creating customized targeted marketing strategies and brand development across digital, print, and local channels for properties within your assigned portfolio.
Key Responsibilities:- Collaborate with the marketing team, onsite teams, and regional leadership to develop and implement effective marketing strategies
- Partner with internal and external groups to implement a strategic marketing plan that aligns with community and portfolio goals
- Lead and oversee the planning, implementation, and execution of various paid media marketing products, including search, display, geofencing, and social media advertising
- Oversee the completion of transaction workbooks and ensure a seamless transition to the Operation Team
- Develop and maintain relationships with key stakeholders, including RVPs, RMs, and PMs
- Manage SEM vendors and oversee the development and delivery of all paid efforts, excluding SEO
- Evaluate key performance indicators and metrics tied to paid efforts, including impressions, clicks, click-through rates, cost-per-click, and overall ROI
- 2-4 years of experience in marketing and brand development
- Strong preference for marketing experience in the multifamily property management industry
- Demonstrated ability to self-develop capabilities using industry trends and tools
- Bachelor's degree from a 4-year accredited university
- Experience with Adobe Suite, Canva, Social Media, SEMRush, and Looker
- Competitive salary
- Medical, Dental, & Vision Benefits
- 401(k) retirement plan
- Competitive Paid Time Off
- Discounted rent at any properties owned by ResProp Management
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