Lead Account-Based Marketing Strategist

2 months ago


Austin, Texas, United States Branch Metrics Full time

Become a part of the Branch Metrics team

We are on the lookout for a Senior Manager specializing in Account-Based Marketing (ABM) and Field Marketing for the North American region. In this pivotal role, you will take charge of crafting regional marketing strategies that align with our objectives for pipeline growth and revenue enhancement. Your primary responsibility will be to design and implement effective ABM strategies and initiatives in collaboration with diverse teams.

Key Responsibilities:

  • Formulate and execute comprehensive marketing strategies tailored for the region
  • Steer ABM initiatives in collaboration with cross-departmental teams
  • Oversee target account management and performance analytics
  • Facilitate ABM and pipeline performance tracking
  • Work alongside various teams to guarantee precise assessment of marketing effectiveness

Required Qualifications:

  • Minimum of 8 years in enterprise demand generation marketing
  • Proficient in account-based marketing platforms
  • Experience collaborating closely with sales and marketing divisions
  • Strong analytical skills and project management capabilities

This role operates under a hybrid work model.

Please be aware that this position does not offer support for visa sponsorship.


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