Marketing Analytics Lead

5 days ago

Austin, Texas, United States Lifesize Full time

About Lifesize

At Lifesize, we recognize the significance of connecting individuals to enhance workplace dynamics. For over a decade, we have been pioneers in video collaboration, offering top-notch solutions aimed at uniting people. Our offerings merge a premier, cloud-based video conferencing experience with award-winning, user-friendly devices tailored for any meeting space, allowing seamless connections from anywhere. Experience meetings like never before. Our video conferencing solutions cater to the needs of today's modern enterprises while remaining accessible to businesses of all sizes. For further details, please visit our website.

Position Overview

Lifesize is in search of a dedicated professional who is enthusiastic about marketing analytics and operations, and who understands the impact of data in shaping marketing strategies. The Marketing Analytics Lead will assume a crucial role in enhancing the efficiency of our marketing team and will assist in defining how data and insights can address business challenges.

The ideal candidate is proactive, self-driven, and thrives in a dynamic environment. You recognize that data provides only a portion of the narrative, and you take pride in your ability to extract actionable insights from various data sources. Additionally, you possess exceptional attention to detail, strong follow-through, a proactive mindset, and excellent communication skills.

Key Responsibilities

  • Transform marketing performance metrics into actionable strategic insights.
  • Develop insightful automated reports and visualizations by integrating data from multiple sources.
  • Oversee inbound lead reporting and tracking by synchronizing data between marketing automation tools and CRM systems, ensuring accurate lead distribution.
  • Assist in creating dashboards and reports in CRM platforms to track leads and opportunities for both marketing and sales teams.
  • Collaborate closely with Sales, Marketing, and IT departments to enhance lead management processes and oversee key lead flows.
  • Manage and continuously optimize the marketing technology stack in alignment with business requirements.
  • Work with key agency partners to analyze and provide recommendations based on campaign performance and ongoing marketing initiatives.
  • Navigate ambiguity comfortably in a fast-paced setting.
  • Engage cross-functionally with web and sales teams to identify opportunities for optimizing data structures or processes to boost marketing and sales efficiency.

Qualifications

  • 5–7 years of experience in lead generation, marketing automation, and operations, preferably in a B2B context.
  • Proven track record of establishing strong working relationships.
  • Strong analytical skills, both quantitative and qualitative.
  • A bachelor's degree is required, ideally in a quantitative discipline such as business, mathematics, economics, finance, statistics, or engineering.

Lifesize, Inc. is an Equal Opportunity Employer. We do not discriminate against any applicant for employment based on age, gender, sexual orientation, race, religion, national origin, ethnicity, veteran status, or disability.

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