VP, Product Marketing Lead

2 weeks ago

Austin, Texas, United States Tricentis GmbH Full time
Key Responsibilities:

Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for Tricentis' quality engineering platform.

Lead the development of compelling product and platform messaging, positioning, and value propositions that resonate with target audiences and differentiate Tricentis in the market.

Collaborate closely with cross-functional teams, including product management, sales, marketing, and customer success to align product and go-to-market strategies and ensure successful product launches and campaigns.

Conduct market and customer research and analysis to identify market trends, customer needs, and competitive insights, and use these insights to inform product and marketing strategy.

Define and oversee the creation of high-impact marketing assets, including sales collateral, presentations, case studies, whitepapers, and website content, to support product launches and ongoing marketing campaigns.

Drive thought leadership initiatives to establish Tricentis as a trusted authority in software testing/quality engineering space, including speaking engagements, webinars, blog posts, and industry reports.

Develop and manage relationships with key industry influencers, analysts, and partners to amplify Tricentis' message and extend our reach in the market.

Measure and analyze the effectiveness of product marketing programs and initiatives, and use data-driven insights to optimize strategies and drive continuous improvement.

Provide leadership, mentorship, and guidance to the product marketing team, fostering a culture of collaboration, innovation, and excellence.

Qualifications:

Bachelor's degree in computer science, engineering, marketing, or related field.

15+ years of experience in product marketing, with a proven track record of success in B2B software or technology industries.

Specific experience in software testing and quality engineering is preferred.

Expertise with enterprise technology, including major ERP solutions (SAP, Oracle, etc), popular business applications (Salesforce, Workday, etc), as well as custom application/web/mobile development.

Deep understanding of product marketing principles and best practices, with experience developing and executing go-to-market strategies for complex software solutions.

Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans and initiatives.

Excellent communication and storytelling abilities, with the capacity to distill complex technical concepts into clear and compelling messaging.

Proven leadership and people management skills, with experience building and leading high-performing teams.

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Passion for technology, innovation, and driving customer and partner success.

  • Lead Product Marketing Manager

    2 weeks ago

    Austin, Texas, United States Realtor Careers Full time

    Job Title: Lead Product Marketing ManagerWe are seeking a highly skilled and experienced Lead Product Marketing Manager to join our team at Realtor Careers. As a key member of our product marketing team, you will be responsible for driving product commercialization strategy and go-to-market (GTM) strategy for our core customer (agent/broker) product line.Key...

  • Product Marketing Lead

    1 month ago

    Austin, Texas, United States Ownwell Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Manager to join our team at Ownwell. As a key member of our marketing department, you will be responsible for developing and executing market strategies for new products and features, as well as creating and owning the first product marketing function here at Ownwell.Key...

  • Lead Product Marketing Strategist

    1 month ago

    Austin, Texas, United States Ownwell Full time

    Position OverviewCompany Overview:Ownwell is dedicated to assisting property owners in minimizing their real estate ownership expenses. Our innovative software identifies property owners who are overspending on real estate costs, and we manage the comprehensive process of reducing these expenses through tax appeals, exemptions, and corrections.Each year,...

  • VP of Financial Planning and Analysis

    23 hours ago

    Austin, Texas, United States DeWinter Group Full time

    Job Title: VP of Financial Planning and AnalysisWe are seeking a highly skilled and experienced VP of Financial Planning and Analysis to join our team at DeWinter Group. As a key member of our finance team, you will be responsible for leading and managing all global FP&A functions, including budgeting, forecasting, reporting, and performance analysis.Key...

  • VP Operations Director

    2 weeks ago

    Austin, Texas, United States Ryman Hospitality Properties Full time

    Job Title: VP Operations DirectorJoin Ryman Hospitality Properties as a VP Operations Director and lead the strategic vision and financial leadership for all business units within the Block 21 business unit of Opry Entertainment Group (OEG).Key Responsibilities:Create and implement long-range financial objectives and supporting plans to meet or exceed...

  • Central Market Austin Westgate Market Production Lead III

    3 weeks ago

    Austin, Texas, United States HEB Grocery Stores Full time

    Job Title: Central Market Austin Westgate Market Production Lead IIIAt HEB Grocery Stores, we're seeking a highly skilled and experienced Production Lead III to join our team at Central Market Austin Westgate Market.Key Responsibilities:Lead a well-stocked and well-maintained department, ensuring a positive customer experience.Assist in preparing work...

  • Central Market Austin Westgate Market Production Lead III

    6 days ago

    Austin, Texas, United States HEB Grocery Stores Full time

    Job Title: Central Market Austin Westgate Market Production Lead IIIAt HEB Grocery Stores, we're seeking a highly skilled and experienced Production Lead III to join our team at Central Market Austin Westgate Market.Key Responsibilities:Lead a well-stocked and well-maintained department, ensuring a positive customer experience.Help prepare work schedules and...

  • Lead Product Marketing Strategist

    1 month ago

    Austin, Texas, United States Ownwell Full time

    Position OverviewCompany Background:Ownwell is dedicated to assisting property owners in minimizing their real estate expenses. Our innovative software identifies property owners who are overspending on real estate costs. We manage the entire process of reducing expenses through tax appeals, exemptions, and corrections.Each year, over $40 billion is overpaid...

  • Marketing Coordinator

    3 weeks ago

    Austin, Texas, United States Lean Marketing Full time

    Job Title: Marketing CoordinatorWe are seeking a highly skilled Marketing Coordinator to join our team at Lean Marketing. As a Marketing Coordinator, you will play a critical role in developing and executing marketing campaigns across multiple channels.Key Responsibilities:Develop and execute marketing campaigns to increase brand awareness and drive sales...

  • Pharmaceutical Market Insights Specialist

    1 month ago

    Austin, Texas, United States STEM Marketing Full time

    Job OverviewThe Pharmaceutical Market Insights Specialist plays a crucial role in collecting and analyzing data to support marketing strategies within the pharmaceutical sector.Key Responsibilities:Conduct field assessments alongside pharmaceutical sales representatives and engage in detailed interviews with key stakeholders.Deliver comprehensive reports...

  • Marketing Coordinator

    1 week ago

    Austin, Texas, United States Lean Marketing Full time

    Job Title: Marketing CoordinatorWe are seeking a highly skilled Marketing Coordinator to join our team at Lean Marketing. As a Marketing Coordinator, you will play a critical role in developing and executing marketing campaigns across multiple channels.Key Responsibilities:Develop and execute marketing campaigns to increase brand awareness and drive sales...

  • Product Marketing Director

    1 week ago

    Austin, Texas, United States SEON Technologies Full time

    About SEON TechnologiesSEON Technologies is a leading provider of fraud prevention solutions, dedicated to creating a fraud-free world. With a strong presence in multiple locations, including Budapest, London, Austin, and Jakarta, the company is rapidly expanding its global footprint.Job DescriptionWe are seeking an experienced Product Marketing Director to...

  • Product Marketing Director

    4 weeks ago

    Austin, Texas, United States BigCommerce Full time

    About the RoleWe are seeking a seasoned Product Marketing Director to join our team at BigCommerce. As a key member of our product organization, you will be responsible for developing and executing the platform's product marketing strategy, including product launches and positioning & messaging to drive awareness, retention, adoption, and competitive...

  • Product Marketing Director

    3 weeks ago

    Austin, Texas, United States BigCommerce Full time

    About the RoleWe are seeking a highly skilled Product Marketing Director to join our team at BigCommerce. As a key member of our marketing organization, you will be responsible for developing and executing the product marketing strategy for our ecommerce platform.Key ResponsibilitiesMarket Intelligence: Conduct market research to understand customer needs...

  • Product Marketing Strategist

    1 month ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    About the RoleThe Product Marketing Specialist is a key member of the Baker Hughes Holdings LLC team, responsible for promoting and positioning the company's Cordant products and services effectively in the market. This role requires a strong understanding of product positioning and messaging, as well as the ability to build brand awareness and drive revenue...

  • Product Marketing Strategist

    2 weeks ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    Product Marketing SpecialistBaker Hughes is seeking a highly skilled Product Marketing Specialist to join our team. As a Product Marketing Specialist, you will be responsible for promoting and positioning our products and services effectively in the market, building brand awareness, and driving revenue growth.Key Responsibilities:Support the development and...

  • Product Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Baker Hughes Holdings LLC Full time

    About the RoleWe are seeking a highly skilled Product Marketing Specialist to join our team at Baker Hughes Holdings LLC. As a Product Marketing Specialist, you will play a critical role in promoting and positioning our products effectively in the market, building brand awareness, and driving revenue growth.Key ResponsibilitiesSupport the development and...

  • Product Marketing Director

    2 weeks ago

    Austin, Texas, United States ServiceNow Full time

    About ServiceNowAt ServiceNow, we're revolutionizing the way organizations work. Our technology makes the world work for everyone, and our people make it possible. We're a team of ambitious change makers who have a restless curiosity and a drive for ingenuity.We believe that our best work happens when we live our best lives and share our unique talents....

  • Product Marketing Director

    2 weeks ago

    Austin, Texas, United States ServiceNow Full time

    About the RoleWe are seeking an experienced product marketing expert to drive the messaging, positioning, and GTM strategy for ServiceNow's Low Code & Intelligent Automation offering.As a Product Marketing Director, you will work with our product business units and sales teams to drive awareness, articulate strategy, and accelerate growth.Key...

  • Product Marketing Director

    4 weeks ago

    Austin, Texas, United States Braze Full time

    About the RoleWe are seeking an experienced Product Marketing Director to join our Marketing team at Braze. As a key member of our team, you will be responsible for driving the go-to-market strategy and narrative for our people products (customer success and services) as well as our partner product marketing work across the platform.Key...