Senior Brand Strategist, Luxury Beverages

2 weeks ago

Port Angeles, Washington, United States Palm Bay International - New York Full time
Position Title: Senior Brand Strategist, Luxury Beverages

Overview:
If you are interested in this role, please ensure you meet the qualifications outlined below.

Palm Bay International, a vibrant family-owned enterprise, boasts one of the most extensive selections of imported wines and spirits in the country, featuring over 50 suppliers from various regions worldwide.

Among Palm Bay's key strengths is its exceptional network of enduring partnerships with leading wholesale distributors across all 50 states, as well as in the Caribbean, Mexico, and Central America.

Through these vital collaborations, Palm Bay's offerings cater to a diverse range of clients, from independent dining establishments and retail outlets to chain businesses, supermarkets, hotels, airlines, cruise lines, duty-free shops, and U.S. military bases.

This impressive collection of brands, accounts, and relationships establishes Palm Bay as a significant provider of premium wines and spirits and a frontrunner in the U.S. market.


Position Summary:
The Senior Brand Strategist, Luxury Beverages is a pivotal, cross-functional role that acts as a strategic bridge between our esteemed global Champagne supplier, the Brand Excellence Department, and the sales network. This position is accountable for all facets of outstanding brand performance.

The Senior Brand Strategist will oversee the strategic vision and ongoing expansion of the Champagne portfolio, requiring a profound understanding of and proven success in brand and portfolio management within the luxury beverage sector, alongside category-specific expertise and remarkable leadership capabilities.


The role will collaborate closely with our marketing and sales teams to ensure exceptional execution, driving market share growth, enhancing brand visibility, and fostering tight collaboration with our industry partners.


Strong negotiation skills and interpersonal finesse are essential to manage portfolio and brand performance throughout the value chain, reporting directly to the Senior Director of Brand Management.

This position necessitates extensive travel across the U.S.


Key Responsibilities:


1. Develop and implement a comprehensive brand strategy aimed at driving growth and achieving business objectives for the Champagne portfolio, with a clear focus on immediate, medium, and long-term goals.

2. Manage the brand budget, leading optimal resource allocation to maximize performance and ROI, ensuring all targets are met, assessed, and refined.

3. Conduct ongoing market research and competitive analysis to identify trends, opportunities, and areas for enhancement.

4. Collaborate with sales and distribution teams to design, execute, and evaluate programming initiatives, sales activities, and trade marketing solutions that exceed brand objectives.

5. Cultivate and maintain robust relationships with producer partners and all internal and external stakeholders critical for operational success.

6. Work with internal teams to contribute to and execute marketing plans and public relations strategies.

7. Diligently monitor brand performance, providing regular updates to senior management with well-supported executive summaries and clear corrective actions.

8. Prepare impactful, action-oriented business reviews with suppliers, sales, and distributor networks.

9. Collaborate with internal and external operational resources to forecast and manage inventory levels effectively to meet anticipated market demand.

10. Partner with the pricing department to ensure effective price positioning and sales resources.

11. Provide sales support for the Champagne supplier by conducting strategic blitz activities across the U.S. with well-planned visits to key markets.


Qualifications:


1. Bachelor’s degree in Business Administration with a focus on finance, marketing, or a related field, accompanied by 5-7 years of experience in the beverage alcohol industry, with direct Champagne experience being essential.

2. An MBA is preferred.

3. Proficiency in French is a distinct advantage.

4. A solid understanding of the wine industry concerning the import function is strongly preferred.

5. A clear grasp of the three-tier system and the regulated nature of the industry, with an emphasis on legal compliance, is strongly preferred.

6. The ability to influence others without authority, both internally and externally, is critical for success in this role.

7. Effective communication, collaboration, and follow-through with key stakeholders (management, sales, marketing, supplier, pricing, logistics, customers, etc.) are essential.

8. Proven strong interpersonal skills, with the ability to work across functional areas in a fast-paced business environment.

9. Demonstrated ability to multi-task and prioritize workload while maintaining quality and time constraints.

10. Proficiency in MS Office and enterprise planning systems such as Cognos and SharePoint is required.


Competencies:
Priority setting, Tactical execution, Interpersonal savvy, Managing & measuring work, Customer focus, Drive for results, Process orientation, Personal learning, Knowledge management, Motivating others.

Travel Requirements:
50% Field – U.S. Travel
5% Supplier visits – Foreign Travel
45% Office

Benefits Overview:
Details regarding benefits will be provided during the interview process.

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