Lead Brand Strategist
2 weeks ago
About Snap Inc.
Snap Inc. is a pioneering technology firm dedicated to enhancing human communication through innovative camera technology. Our mission is to empower individuals to express themselves, embrace the present, explore the world, and enjoy shared experiences. Our flagship products include Snapchat, a visual messaging platform that strengthens connections; Lens Studio, an augmented reality tool that enriches user interactions; and Spectacles, our cutting-edge AR eyewear.
Role Overview
As a Lead Brand Strategist at Snap, you will play a crucial role in steering and managing key initiatives within the Creative & Marketing team. Your responsibilities will encompass fostering essential collaborations and facilitating discussions that propel projects forward. You will become a recognized authority in your area within the brand management sector, with the potential for oversight from senior Brand Management personnel depending on project requirements.
Key Responsibilities
- Engage in diverse projects while maintaining a focus on brand needs and creative excellence.
- Provide assistance to team members on significant projects as required.
- Encourage open communication and teamwork across the multidisciplinary Creative & Marketing group to ensure successful execution of creative concepts.
- Collaborate with teams throughout the entire process of developing and implementing integrated marketing strategies, including both organic and paid campaigns.
- Oversee the complete creative workflow, ensuring resource allocation and project forecasting are effectively managed.
- Influence and collaborate with internal and external creative teams to bring campaigns and initiatives to fruition, demonstrating sound judgment and discretion.
- Utilize your expertise to meet deadlines and manage project requirements, including messaging, deliverables, and stakeholder feedback.
- Identify and assess project opportunities from cross-functional teams aligned with the Marketing Organization's strategic objectives.
- Work alongside various teams, including PR, design, and external agencies, to create outstanding marketing communications for a range of initiatives.
- Partner with the media team to develop impactful media strategies that effectively convey our brand message.
- Quickly familiarize yourself with our media strategies, analytics, and campaign optimization processes.
- Ensure all documents and creative outputs are accurate and adhere to brand guidelines.
Qualifications
- Detail-oriented with a strong creative focus.
- Experience managing cross-platform deliverables and guiding the creative production of various marketing materials.
- Ability to function as a generalist within the department, taking charge of key initiatives and providing support as needed.
- Proven experience collaborating with creative teams to advance innovative projects.
- Capable of managing multiple small projects simultaneously.
- Works independently with minimal guidance while seeking oversight when necessary.
- Exceptional written and verbal communication skills, capable of engaging with all levels of the organization.
- Strong initiative, meticulous attention to detail, and commitment to follow-through.
- Previous experience with Snap products is advantageous.
Minimum Requirements
- Bachelor's Degree or equivalent professional experience.
- 5+ years of experience in brand management or related fields.
- Familiarity with Snap Inc. products and services.
Commitment to Diversity
At Snap Inc., we value diversity and are committed to creating an inclusive environment for all employees. We believe that a diverse workforce fosters innovation and creativity, which are essential to our success.
Benefits
Snap Inc. offers a comprehensive benefits package designed to support the well-being of our employees and their families, including health coverage, parental leave, and wellness programs.
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