Marketing Analytics Manager

11 hours ago

Irvine, California, United States AbbVie Full time
About the Role

The Marketing Analytics Manager US Eye Care, OTC will be responsible for creating and developing analytical solutions based on various business needs for AbbVie's Eye Care Consumer Products. This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders.

Key Responsibilities
  • Monitor and analyze all sources of company and industry sales and marketing data to develop KPI dashboard automation.
  • Accountable for delivery of Marketing Mix Modeling and/or other analytic models to drive optimal allocation of variable marketing and sales investments for the brand.
  • Effectively communicate results of analytic and market research workstreams to influence action.
  • Work with several marketing brands leads to track performance and provide leadership updates.
  • Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing learning agendas/measurement plans, understanding insights, and formulating recommendations for optimization.
  • Support the management of the OTC marketing budget while identifying efficiencies/synergies where possible to maximize resources.
  • Guide development of marketing investment strategies to increase the effectiveness and/or efficiency of promotional activities.
  • Participate on cross-functional teams and participate in development of strategic brand plans.
  • Develop effective working relationships with salesforce, key physicians, brand teams, and executive leadership.
Qualifications
  • Bachelor's Degree in a technical discipline field required; MBA or other advanced degree in social science, life sciences, or related area is desired.
  • Minimum 3 years of professional analytical experience (pharma, device, OTC or FMCG preferred).
  • Knowledge of health care and/or pharmaceutical industry preferred (not mandatory).

  • Marketing Analytics Manager

    4 days ago

    Irvine, California, United States AbbVie Full time

    Job DescriptionAbbVie is seeking a highly skilled Marketing Analytics Manager to join our US Eye Care, OTC team. As a key member of our marketing analytics team, you will be responsible for creating and developing analytical solutions to drive business growth and inform marketing strategies.Key ResponsibilitiesDevelop and maintain analytical models to track...

  • Director of Marketing Strategy and Analytics

    1 month ago

    Irvine, California, United States Weedmaps Full time

    About the RoleWe are seeking a highly skilled Director of Marketing Strategy and Analytics to join our team at Weedmaps. As a critical business partner for the Marketing team, you will focus on strategy, planning, data, and analytics to drive business growth and success.Key ResponsibilitiesDevelop and track progress toward key business performance indicators...

  • Director of Marketing Strategy and Analytics

    3 weeks ago

    Irvine, California, United States Weedmaps Full time

    About the RoleWe are seeking a highly skilled Director of Marketing Strategy and Analytics to join our team at Weedmaps. As a critical business partner for the Marketing team, you will focus on strategy, planning, data, and analytics to drive business growth and success.Key ResponsibilitiesDevelop and track progress toward key business performance...

  • Director of Marketing Strategy and Analytics

    2 weeks ago

    Irvine, California, United States Weedmaps Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Marketing Strategy and Analytics to join our team at Weedmaps. As a key member of our marketing team, you will be responsible for developing and executing strategic plans to drive business growth and improve marketing performance.Key ResponsibilitiesDevelop and implement marketing...

  • Director of Marketing Strategy and Analytics

    3 days ago

    Irvine, California, United States Weedmaps Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Marketing Strategy and Analytics to join our team at Weedmaps. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Key ResponsibilitiesDevelop and implement marketing strategies...

  • Associate Director, Marketing Analytics Lead

    2 weeks ago

    Irvine, California, United States AbbVie Full time

    Job Title: Associate Director, Marketing AnalyticsAbbVie is seeking a highly skilled Associate Director, Marketing Analytics to join our Marketing Analytics and Business Insights (MABI) team. As a key member of our team, you will be responsible for developing and deploying analytical solutions to support the growth of Botox Therapeutics in the US market.Key...

  • Associate Director, Marketing Analytics Leader

    2 days ago

    Irvine, California, United States AbbVie Full time

    Job SummaryWe are seeking a highly skilled Associate Director, Marketing Analytics to join our team at AbbVie. This role will be responsible for leading the development and execution of analytical plans, ensuring successful business outcomes, and driving strategic decision-making.Key ResponsibilitiesDevelop and deploy advanced analytical solutions to support...

  • VP Social Media

    3 weeks ago

    Irvine, California, United States RACER MEDIA & MARKETING INC Full time

    Job DescriptionRACER Media & Marketing is seeking a highly motivated and innovative Vice President of Social Media & Digital Marketing to join our compact yet rapidly growing team. The ideal candidate will have a proven track record of developing and implementing comprehensive social media strategies that drive business growth and engagement.Key...

  • Director of Global Product Marketing Strategy and Analytics

    3 days ago

    Irvine, California, United States The Estee Lauder Companies Full time

    Job SummaryThe Director of Global Product Marketing Strategy and Analytics will play a key role in developing and executing the company's global product marketing strategy, driving business growth and profitability through data-driven insights and strategic planning.Key ResponsibilitiesDevelop and implement a comprehensive global product marketing strategy,...

  • Marketing Strategy Manager

    4 days ago

    Irvine, California, United States Rivian Full time

    About RivianRivian is a pioneering electric vehicle manufacturer dedicated to creating sustainable and adventurous experiences for its customers. Our mission is to empower individuals to explore the world while minimizing their environmental footprint.Role SummaryWe are seeking a highly skilled Marketing Strategy Manager to join our team. As a key member of...

  • Sales Analytics Manager

    3 weeks ago

    Irvine, California, United States Edwards Lifesciences Full time

    Job Title: Manager, Sales Analytics & InsightsEdwards Lifesciences is a global leader in patient-focused medical innovations for structural heart disease, critical care, and surgical monitoring. We are seeking a highly skilled Manager, Sales Analytics & Insights to join our Surgical Division.Key Responsibilities:Design, develop, and manage reporting tools...

  • Affiliate Marketing Manager

    4 weeks ago

    Irvine, California, United States Identified Talent Solutions Full time

    Job OpportunityWe are seeking a highly analytical Affiliate Account Manager to establish, grow, and manage our affiliate marketing channel.This role requires a strong understanding of affiliate tracking models, tools, and platforms, as well as experience with CPA, CPC, CPL, and CPM payment models.The ideal candidate will have a Bachelor's degree in Marketing...

  • Marketing Operations Manager

    14 hours ago

    Irvine, California, United States Mutual of Omaha Mortgage Full time

    Job OverviewMutual of Omaha Mortgage is seeking a Marketing Operations Manager to drive efficiency and strategy in our marketing team. This role will oversee project management, budget oversight, marketing analytics, and management of marketing technology systems.Key Responsibilities:Manage Salesforce, Salesforce Marketing Cloud, and Five9 platforms,...

  • Senior Growth Marketing Manager

    4 weeks ago

    Irvine, California, United States TP-Link Systems Inc. Full time

    Job Title: Senior Growth Marketing ManagerTP-Link Systems Inc. is seeking a highly skilled Senior Growth Marketing Manager to drive customer acquisition, engagement, and retention across our product lines.Job SummaryWe are looking for a dynamic and experienced marketing professional to develop and execute data-driven strategies to optimize the customer...

  • Omnichannel Analytics Lead

    4 days ago

    Irvine, California, United States AbbVie Full time

    Job DescriptionAbbVie is a leading global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. We are seeking a highly skilled and experienced Omnichannel Analytics Manager to join our Marketing Analytics and Business Insights (MABI) team, supporting our US Commercial...

  • Marketing Assistant Manager

    4 days ago

    Irvine, California, United States Youtheory Full time

    Marketing Assistant ManagerAt Youtheory, we're seeking a highly motivated and creative Marketing Assistant Manager to join our dynamic marketing team. As a key member of our team, you'll play a crucial role in developing and executing marketing campaigns that drive brand awareness, customer engagement, and sales growth.Key Responsibilities:Support the...

  • Marketing Campaign Manager

    3 days ago

    Irvine, California, United States TCWGlobal Full time

    Job OverviewWe are seeking a highly motivated and experienced Marketing Campaign Manager to join our team at TCWGlobal. As a key member of our US Field Marketing team, you will be responsible for executing and optimizing regional field marketing strategies to deliver impactful campaigns that align with business objectives.Key Responsibilities:Develop and...

  • International Marketing Manager

    3 weeks ago

    Irvine, California, United States Estee Lauder Companies Full time

    Job SummaryThe Assistant Manager, International Marketing will be responsible for developing and implementing effective marketing strategies to drive business growth in key international markets. This role will collaborate closely with Global brand functions, ELC Regional teams, and select Retailers to achieve business objectives.Key ResponsibilitiesDevelop...

  • Marketing Manager, International

    4 days ago

    Irvine, California, United States Estee Lauder Companies Full time

    Job SummaryThe Assistant Manager, International Marketing will be responsible for developing and implementing strategic marketing plans to drive profitable brand growth in key international markets. This role will collaborate closely with Global brand functions, ELC Regional teams, and select Retailers to create and execute winning differentiation...

  • Marketing Campaign Manager

    4 days ago

    Irvine, California, United States TCWGlobal Full time

    Job Title: Field Marketing ManagerTCWGlobal is seeking a highly skilled Field Marketing Manager to join our team on a maternity leave cover basis. This role will be focused on executing and optimizing regional field marketing strategies to deliver impactful campaigns that align with business objectives.Key Responsibilities:Develop and execute high-performing...