Director of Marketing Strategy and Analytics

6 days ago

Irvine, California, United States Weedmaps Full time
About the Role

We are seeking a highly skilled Director of Marketing Strategy and Analytics to join our team at Weedmaps. As a critical business partner for the Marketing team, you will focus on strategy, planning, data, and analytics to drive business growth and success.

Key Responsibilities
  • Develop and track progress toward key business performance indicators, identify changes in marketing funnel performance, and drive strategic analyses to optimize performance.
  • Utilize comprehensive data sets to inform marketing strategies and tactics, and collaborate with cross-functional teams to implement and measure their effectiveness.
  • Work with the data engineering team to create quantitative analysis and provide insights that help the marketing team understand marketing performance, customer quality, and user behaviors.
  • Collaborate with marketing functional leaders to recommend strategies for achieving company goals, determine key metrics, and create executive dashboards to monitor progress.
  • Ensure that marketing teams and leadership have the right level of data, transparency, and insight they require to achieve objectives.
  • Analyze and surface trends in our marketing funnel to all levels to understand what's working, what's not, and where to pivot.
  • Partner cross-functionally with Product Analytics, Sales Analytics, Customer Success Analytics, and FP&A professionals to develop data and insights strategies.
  • Manage a team of individual contributors by providing day-to-day guidance, support, and mentorship as needed.
  • Partner with the rest of the Marketing Ops team in defining marketing processes, workflows, systems, and data evolution to enhance efficiency, scalability, and maximize ROI.
  • Proactively identify issues with our systems/processes and take ownership to fix them.
  • Present monthly and quarterly marketing performance reviews and ensure that teams have the data and insights needed to measure success and identify opportunities.
Requirements
  • 7-10 years of experience with marketing data analytics within CPG and ecommerce/marketplace sectors, managing multi-channel, multi-million dollar brands to achieve high-volume results in lean organizations.
  • Ability to define problems, gather data, establish facts, and draw valid conclusions.
  • Proficiency in data analysis and metrics-driven decision making.
  • Experience working with B2B and B2C products as well as with small and large clients.
  • Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.
  • Strategic in nature, insights-oriented, problem-solving driven.
  • Ability to combine a disciplined approach with flexibility.
  • Exceptional communication, interpersonal, and leadership skills to work with and influence individuals at all levels of the organization.
  • Supervisory/management experience with ability to lead and mentor others in a highly collaborative environment.
What We Offer

We offer a competitive salary range of $152,000 to $173,000 per year, as well as a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) retirement plan, and generous PTO and paid sick leave.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are interested in this role, please submit your application through our website or LinkedIn.

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