Marketing Campaign Manager
3 days ago
We are seeking a highly motivated and experienced Marketing Campaign Manager to join our team at TCWGlobal. As a key member of our US Field Marketing team, you will be responsible for executing and optimizing regional field marketing strategies to deliver impactful campaigns that align with business objectives.
Key Responsibilities:
- Develop and execute high-performing marketing campaigns and multi-channel promotional strategies that align with business goals and support sales efforts.
- Collaborate closely with the sales team to ensure marketing initiatives are aligned with pipeline targets and regional sales strategies.
- Manage the field marketing budget for the region, ensuring all initiatives are cost-effective and deliver a strong ROI.
- Track, measure, and report the effectiveness of marketing programs and campaigns, providing recommendations for improvement.
Requirements:
- 2-5 years of experience in field marketing, event marketing, or campaigns management.
- Bachelors degree in Marketing, Business, or a related field.
- Strong project management, campaign orchestration, event management, and marketing analytics skills.
- Excellent verbal and written communication skills with the ability to write and optimize promotional content.
Preferred Qualifications:
- Proficiency with marketing automation tools (Marketo).
- Experience running field marketing events for Western USA.
- Ability to work successfully in an ever-changing environment with competing priorities.
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