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Marketing Manager, International

1 month ago

Irvine, California, United States Estee Lauder Companies Full time
Job Summary

The Assistant Manager, International Marketing will be responsible for developing and implementing strategic marketing plans to drive profitable brand growth in key international markets. This role will collaborate closely with Global brand functions, ELC Regional teams, and select Retailers to create and execute winning differentiation strategies.

Key Responsibilities
  • Strategic Planning: Collaborate with regions to prioritize marketing programs and investments
  • Build regional 360 marketing plans and tactics to drive awareness and sales
  • Develop and manage regional assortment strategy: innovation maximization, hero acceleration, sub-category opportunities, sampling priorities, travel size & value set needs, SKU rationalization
  • Analytics: Supported by analyses, make strategic recommendations to seize market opportunities & inform Regional strategies
  • Collect and analyze sales trends, category shifts, market intelligence to influence Global brand programming
  • Set regional KPI for each NPL, review product launch performance and identify opportunities
  • Direct International Retailers / Distributors: Drive retailer relationships to create impactful business strategies and gain alignment on key strategic initiatives
  • Pilot P&L and Track Investments with International Marketing Director
Qualifications
  • Bachelor's degree in Marketing or Business Management
  • Minimum 5 years of retail marketing or account management experience, preferably in cosmetics industry and in relation with international markets
  • Show strong cross-functional collaboration skills
  • Ability to think strategically while being excellent with execution
  • Proficient at sales analysis, business planning and execution
  • Must possess strong analytical skills
  • Ability to make decision in complex situation
  • Ability to multi-task and work under pressure effectively & efficiently
  • Organized and detail oriented in both managing tasks and budget tracking
  • Must be able to travel approximately 15% internationally
  • Strong computer skills in Microsoft Office; Outlook, Excel, Word, PowerPoint
  • Excellent oral, written and presentation skills
  • Self-motivated, committed, tenacious and goal-oriented
  • Energetic and passionate with an entrepreneurial, flexible spirit
  • Team player with a positive, professional, and enthusiastic "can-do" attitude
Benefits

The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life, and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

The anticipated base salary range for this position is $73,150-$109,200. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.