Marketing Assistant Manager

3 days ago

Irvine, California, United States Youtheory Full time
Marketing Assistant Manager

At Youtheory, we're seeking a highly motivated and creative Marketing Assistant Manager to join our dynamic marketing team. As a key member of our team, you'll play a crucial role in developing and executing marketing campaigns that drive brand awareness, customer engagement, and sales growth.

Key Responsibilities:
  • Support the Integrated Marketing Manager in planning, developing, and executing integrated marketing campaigns across various channels, including digital, social media, email, print, and in-store.
  • Coordinate with internal teams and external partners to ensure timely and effective delivery of marketing materials and campaign assets.
  • Manage the execution of shopper marketing programs and tactics, aligning with key stakeholders on objectives, KPIs, and benchmarks to drive and measure performance.
  • Monitor and analyze campaign performance, providing regular reports and insights to the Integrated Marketing Manager.
Asset and Content Development:
  • Work cross-functionally to develop any assets (merchandising, displays, content, product one-sheets, and any other in-store needs).
  • Collaborate with the US creative studio and agency partners to create compelling and engaging content that aligns with brand messaging and campaign objectives.
  • Ensure consistency in brand voice and messaging across all marketing channels.
  • Ensure compliance with all US Regulatory standards and Legal requirements across campaign materials.
Project Management:
  • Manage project timelines, ensuring all marketing activities are executed on schedule and within budget.
  • Coordinate cross-functional teams to streamline processes and improve efficiency in campaign execution.
Collaboration and Communication:
  • Work closely with the sales, product innovation, and creative teams to align marketing efforts with overall business objectives.
  • Collaborate with and support sales and brand on Costco, Walmart, Sam's, BJ's, and additional accounts or channels as needed.
  • Work with Sales Planning on semi-annual business planning process. Manage the team to deliver sell-in materials as needed to bring to life our key initiatives for the Sales Organization and their Customers.
  • Maintain clear and consistent communication with internal and external stakeholders.
  • Support the Integrated Marketing Manager with any additional tasks as needed.
Data and Analytics:
  • Work with finance to interpret consumption data and make recommendations to increase consumer sales.

Requirements:

  • Bachelor's degree in Business, Marketing, or a related field.
  • 2-4 years of experience in integrated marketing, digital marketing, or related roles.
  • Strong understanding of digital marketing channels.
  • Strong understanding of retail environment, including Club channel and Amazon.
  • Excellent project management and organizational skills.
  • Creative thinker with strong writing and communication skills.
  • Proficiency in marketing analytics including POS data like Nielson or IRI.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Team player with a positive attitude and a willingness to learn.
  • Passion for health and wellness.

Salary: $63,820k - $95,730k

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