Omnichannel Analytics Lead

1 month ago

Irvine, California, United States AbbVie Full time
Job Description

AbbVie is a leading global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. We are seeking a highly skilled and experienced Omnichannel Analytics Manager to join our Marketing Analytics and Business Insights (MABI) team, supporting our US Commercial organization.

The MABI team is a 200+ member strong and growing organization, comprising highly respected researchers, analysts, and strategists. We serve as strategic in-house advisors and pragmatic compass to Marketing, Sales, and Leadership, ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We appreciate ambiguity but recognize the need for clarity, and we work tirelessly to build new capabilities and skill sets.

The Omnichannel Analytics Manager will lead experimental test design and measurement, and develop Omnichannel analytics insights. The ideal candidate will have a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. They will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.

Key Responsibilities:
  • Own business data/attributes along with data sources and business rules that feed modeling, reporting, and measurement.
  • Articulate business owner needs and support use case ideation and development.
  • Design experimental testing, measurement plans, and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
  • Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
  • Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
  • Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
  • Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
  • Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
  • Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Requirements:
  • Bachelor's degree in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
  • Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
  • 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.

Preferred qualifications include strong experience in brand marketing and optimization, demonstrated experience in Omnichannel marketing and analytics space, and knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, etc.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.

  • Associate Director, Omnichannel Analytics Lead

    4 weeks ago

    Irvine, California, United States AbbVie Full time

    Job DescriptionAbbVie is seeking a highly skilled Digital Analytics Leader to join our Neuroscience team. As a key member of our organization, you will be responsible for leading the design, analysis, and interpretation of omnichannel insights across various use cases.This role requires a digital analytics leader with demonstrated business acumen to leverage...

  • Data-Driven Omnichannel Analytics Leader

    6 days ago

    Irvine, California, United States AbbVie Full time

    Job SummaryWe are seeking a highly skilled Data-Driven Omnichannel Analytics Leader to join our team at AbbVie. As a key member of our analytics team, you will be responsible for leading the design, analysis, and interpretation of omnichannel insights across various use cases.About UsAbbVie is a global biopharmaceutical company committed to discovering and...

  • Omnichannel Analytics Leadership Position for Innovative Brands

    3 weeks ago

    Irvine, California, United States AbbVie Full time

    At AbbVie, we're committed to being a leader in the biopharmaceutical industry. Our Marketing Analytics and Business Insights (MABI) function supports our US organization and is comprised of highly respected researchers, analysts, data scientists, and strategists who are dedicated to delivering best-in-class insights.This role is an integral part of AbbVie's...

  • Citrix VDI Support Specialist

    4 weeks ago

    Irvine, California, United States ShiftCode Analytics Full time

    Job Title: Citrix VDI Support SpecialistJob Summary:ShiftCode Analytics is seeking an experienced Citrix VDI Support Specialist to join our IMSWEST Access Team. The ideal candidate will have a strong background in Citrix and VMware Enterprise Products, with a minimum of 3-5 years of experience in administration and deployment of Citrix and VDI infrastructure...

  • Senior Analytical Chemist

    4 weeks ago

    Irvine, California, United States Kelly Science, Engineering, Technology & Telecom Full time

    We are seeking a highly skilled Senior Analytical Chemist to join our team at Kelly Science & Clinical. As a Senior Analytical Chemist, you will be responsible for leading the development and implementation of analytical methods for pharmaceuticals, including assay, trace elements, and associated characteristics. You will also be responsible for maintaining...

  • Compensation Analytics Director

    1 month ago

    Irvine, California, United States KPMG Full time

    Job Summary:We are seeking a highly skilled Associate Director, Compensation Analytics to join our Human Resources organization at KPMG. As a key member of our team, you will be responsible for uncovering and communicating complex total rewards-related data insights to inform business decisions.Key Responsibilities:• Develop and maintain advanced analytics...

  • Director of Marketing Strategy and Analytics

    1 month ago

    Irvine, California, United States Weedmaps Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Marketing Strategy and Analytics to join our team at Weedmaps. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Key ResponsibilitiesDevelop and implement marketing strategies...

  • CITRIX ENGINEER: Finance

    4 weeks ago

    Irvine, California, United States ShiftCode Analytics Full time

    Job Title: CITRIX ENGINEER: FinanceJob Summary: We are seeking a highly skilled Citrix Engineer to join our team at ShiftCode Analytics. The successful candidate will have a minimum of 3-5 years' experience with the administration of Citrix and VMware Enterprise Products, as well as a strong background in providing Level 1 and Level 2 User Support.Key...

  • Associate Director, Marketing Analytics Leader

    4 weeks ago

    Irvine, California, United States AbbVie Full time

    Job SummaryWe are seeking a highly skilled Associate Director, Marketing Analytics to join our team at AbbVie. This role will be responsible for leading the development and execution of analytical plans, ensuring successful business outcomes, and driving strategic decision-making.Key ResponsibilitiesDevelop and deploy advanced analytical solutions to support...

  • Strategic Business Analytics Director

    5 days ago

    Irvine, California, United States AbbVie Full time

    AbbVie, a leading biopharmaceutical company, is seeking a highly skilled Associate Director to join its Marketing Analytics and Business Insights team. This role will play a critical part in driving business growth and informing strategic decisions across the US Commercial organization.Job SummaryWe are looking for an experienced analytics professional with...

  • Marketing Analytics Manager

    4 weeks ago

    Irvine, California, United States AbbVie Full time

    About the RoleThe Marketing Analytics Manager US Eye Care, OTC will be responsible for creating and developing analytical solutions based on various business needs for AbbVie's Eye Care Consumer Products. This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders.Key ResponsibilitiesMonitor and analyze all...

  • Lead Business Intelligence Analyst

    4 weeks ago

    Irvine, California, United States Alleviate Financial Solutions Full time

    About the RoleWe are seeking a highly skilled Lead Business Intelligence Analyst to join our team at Alleviate Financial Solutions. As a key member of our data analytics team, you will be responsible for driving data strategy, shaping decision-making, and unlocking growth opportunities across the organization.As a Lead Business Intelligence Analyst, you will...

  • Lead Business Intelligence Analyst

    4 weeks ago

    Irvine, California, United States Alleviate Financial Solutions Full time

    About the Role:Alleviate Financial Solutions is seeking a highly skilled Lead Business Intelligence Analyst to join our team. As a key member of our organization, you will be responsible for leading the data analytics team to provide insights and reporting driving data-driven decision-making across the organization.Key Responsibilities:Develop and implement...

  • Director of Global Product Marketing Strategy and Analytics

    4 weeks ago

    Irvine, California, United States The Estee Lauder Companies Full time

    Job SummaryThe Director of Global Product Marketing Strategy and Analytics will support the development of the full global product strategy and be responsible for leading the global and regional mix of business planning cycles.This role will be based out of the Too Faced Corporate Headquarters located in Irvine, California.Key ResponsibilitiesSupport and...

  • Director of Global Product Marketing Strategy and Analytics

    3 weeks ago

    Irvine, California, United States The Estee Lauder Companies Full time

    Job SummaryReporting to the Executive Director, Global Product Marketing, the Director, Global Product Marketing Strategy and Analytics will support the development of the full global product strategy and be responsible for leading the global and regional mix of business planning cycles.Responsibilities include, but are not limited to, category analysis,...

  • Software Development Engineer

    4 weeks ago

    Irvine, California, United States Learfield Full time

    Job Title: Software Development EngineerAbout the Role:We are seeking a skilled Software Development Engineer to join our team at Learfield. As a key member of our Tickets team, you will be responsible for designing and developing highly scalable and performant systems for ticket management. Your primary focus will be on building a ticket management system...

  • Production Lead I

    4 weeks ago

    Irvine, California, United States B. Braun Medical Inc Full time

    Job SummaryAs a Production Lead I at B. Braun Medical Inc., you will play a critical role in improving manufacturing productivity and quality. This position requires a strong technical background and excellent analytical skills to collect and analyze data describing the organization's manufacturing processes. You will guide the manufacturing/operations team...

  • Chief E-Mobility Officer, Outdoor Innovation

    3 weeks ago

    Irvine, California, United States QuietKat Inc Full time

    QuietKat Inc. is seeking a Chief E-Mobility Officer, Outdoor Innovation to lead our e-bike division and drive growth in the outdoor recreation market. Reporting to the President and based in Irvine, CA, this key role will oversee all aspects of our e-mobility operations, focusing on strategic planning, brand development, product innovation, marketing, and...

  • Stock Plan Administrator

    4 weeks ago

    Irvine, California, United States Avance Consulting Full time

    Job OverviewWe are seeking an experienced Stock Plan Administrator to join our team at Avance Consulting. The ideal candidate will have a strong background in equity compensation administration and be able to manage the company's equity incentive programs.Key ResponsibilitiesEquity Compensation Administration: Proactively manage the overall activities of...

  • Software Development Engineer

    4 weeks ago

    Irvine, California, United States LEARFIELD Full time

    Paciolan is the leading live events platform that connects fans to sports, concerts, and theatrical events they love.We are the trusted technology partner for College Athletics Power Five Conferences and world-famous venues in the arena and performing arts verticals.We revel in waking up every day to solve the industry's most complex problems with innovation...