Marketing Brand Coordinator

1 week ago


Chicago, Illinois, United States Shan Foods Private Limited Full time

About Us:

At Shan Foods, we are passionate about enhancing culinary experiences. Our commitment extends beyond just food; we aim to create authentic, homely meals that resonate with our customers across various regions.

We believe in fostering a culture of growth and continuous learning. Our team members are not just part of the business; they play a vital role in shaping the global food industry.

Position Overview:

The Assistant Brand Manager will play a crucial role in identifying market opportunities and directing marketing initiatives for our product portfolio. This position is pivotal in aligning with the overall marketing strategy set forth by the Marketing Manager, ensuring both brand growth and profitability.

Key Responsibilities:

  • Support the Marketing Manager in developing a comprehensive multi-year strategic plan, establishing brand objectives, and prioritizing initiatives to drive growth.
  • Assist in converting strategic plans into an engaging Annual Operating Plan, ensuring organizational alignment.
  • Foster cross-functional relationships to enhance productivity and innovation.
  • Oversee the execution of the Annual Operating Plan, analyzing business results and expenditures.
  • Manage the Advertising and Communication budget, including forecasting and reporting.
  • Implement brand strategies and execute marketing plans effectively.
  • Evaluate the return on investment of marketing initiatives to optimize performance and achieve business objectives.
  • Ensure the successful delivery of Integrated Marketing Communications milestones, collaborating with agency partners.
  • Coordinate marketing activations, ensuring high-quality execution in partnership with cross-functional teams.
  • Assess the impact of marketing efforts on brand performance and business outcomes, providing actionable insights for improvement.
  • Contribute to the innovation process from concept to execution, identifying opportunities for new product development.
  • Monitor innovation performance and adjust strategies as necessary to meet targets.
  • Manage strategies related to packaging, pricing, promotions, and distribution to support brand objectives.
  • Conduct brand assessments by analyzing data to identify business challenges and opportunities, presenting insights on portfolio performance.

Qualifications:

  • Bachelor's degree in Marketing or Business Administration.
  • A minimum of 3 years of relevant experience in marketing, preferably in the U.S. market.
  • Strong creative skills.
  • Proactive and driven.
  • Excellent stakeholder management abilities.
  • Strategic thinker.
  • Capable of working independently.


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