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Brand Marketing Strategist

2 months ago

Chicago, Illinois, United States Hallman Lindsay Paints Full time

POSITION SUMMARY: The Marketing Manager position at Hallman Lindsay Paints is a pivotal role within the organization. This position is essential for enhancing brand visibility, fostering customer interaction, and boosting sales for the Hallman Lindsay and O'Leary paint brands.

This role offers flexibility for remote or hybrid work arrangements. The company operates from a central office, with various retail outlets across multiple regions. Occasional travel may be necessary for meetings and site visits.

KEY RESPONSIBILITIES:

  • Develop a comprehensive marketing strategy that promotes extensive brand recognition and engages various customer segments, including contractors, homeowners, and property managers.
  • Collaborate with the sales department to devise tailored marketing initiatives for specific stores and markets.
  • Assist in the deployment of a contemporary marketing toolkit to enhance business operations.
  • Work closely with store managers, sales personnel, and other key stakeholders to align marketing efforts with overarching company objectives.
  • Establish brand standards that ensure uniformity in brand representation and messaging across all customer interactions, both online and offline.
  • Oversee a promotional calendar in partnership with the sales team, ensuring alignment with significant sales targets.

QUALIFICATIONS:

  • A degree in business or design is required.
  • Multiple years of experience in ecommerce, digital marketing, or integrated marketing within a consumer-focused business or agency.
  • Strong familiarity with modern marketing tools and practical experience in areas such as email, SMS, digital marketing, and social media.
  • A blend of strategic thinking and hands-on execution, with enthusiasm for both ideation and implementation.
  • A willingness to immerse oneself in the paint industry and become knowledgeable about the category.
  • Exceptional communication skills are essential.
  • Basic proficiency in design software (e.g., Photoshop, Canva) is a plus, but not mandatory.
  • Proficient copywriting skills are expected.
  • A genuine interest in contributing to the evolution of two well-established brands with rich histories.
  • Analytical thinking to assess cost implications against ROI, combined with creativity and a design-oriented mindset.
  • A proactive attitude with attention to detail and a willingness to tackle any task, regardless of size.