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Brand Marketing Manager, RYTHM

2 months ago

Chicago, Illinois, United States GreenThumb Full time
The Opportunity

The Brand Marketing Manager will spearhead the advancement and expansion of the RYTHM brand. This role calls for a seasoned and dynamic marketer who recognizes the potential of brands to create transformative products and experiences that cater to consumer demands. With exceptional communication, creativity, and analytical capabilities, the ideal candidate will utilize data-driven insights about consumers and the market to formulate strategies for brand and product innovation, multi-channel distribution, and impactful communication tactics aimed at achieving sustainable and profitable growth for our brands at both national and local levels. The Brand Marketing Manager will be a collaborative team player and leader, working across various functions to ensure organizational and operational coherence in delivering consistent and authentic brand experiences for our consumers in a fast-evolving and expanding organization. This position offers the potential for direct leadership opportunities as our organization continues to grow.

This is a hybrid role requiring onsite presence 2 days a week.
Key Responsibilities
  • Design, execute, and oversee annual brand strategies in collaboration with the Senior Brand Lead and Green Thumb's long-term strategic vision, encompassing brand positioning, product strategy, consumer and trade communications, promotions, and new product innovation.
  • Investigate the media landscape within the cannabis sector and initiate innovative communication programs to elevate our brands.
  • Establish and guide the new product development process by creating innovations and extensions that are groundbreaking, consumer-driven, and profitable.
  • Oversee internal creative teams and external agencies, while collaborating with regional, local, and retail marketing teams to craft top-tier marketing campaigns, promotions, and partnerships.
  • Coordinate all new product introductions and launches with cross-functional teams, including creative, sales, retail, and operations (go-to-market messaging, digital/trade resources, training, PR).
  • Support consumer and trade communications and promotions, ensuring alignment with sales, retail, field marketing, and partners.
  • Establish and monitor brand budgets and key performance indicators to ensure brand health and growth objectives are met efficiently and effectively.
Qualifications
  • Minimum of 3 years of progressive experience in brand management within the CPG sector.
  • Proven experience in cross-functional collaboration to translate brand strategies into actionable company behaviors and communications.
  • Strong attention to detail and ability to navigate ambiguity.
  • Experience working collaboratively with operations, finance, and sales teams.
  • Experience in directing and collaborating with internal and external partners (e.g., brand strategy, package design, research, and promotional agencies) for brand development and execution.
  • Bachelor's Degree in a relevant field is preferred.
  • Demonstrated ability to lead effective cross-functional teams.
  • Proven success in an early-stage or rapidly growing business environment.
Additional Requirements
  • Must successfully pass all required background checks.
  • Must remain compliant with all legal and company regulations pertinent to the industry.
  • Must possess a valid driver's license.
  • Must be at least 21 years of age.