Vice President of Creative Strategy

2 weeks ago

New York, New York, United States Betches Media Full time

Position: VP, Creative Director

About the Company:

Betches Media is a leading platform focused on humor and entertainment content tailored for women, providing innovative material through various channels such as web, social media, podcasts, and events. Established in 2011 by Aleen Dreksler, Sami Sage, and Jordana Abraham, Betches Media distinguishes itself as a digitally native media organization led by women.

With a vast audience exceeding 250 million individuals, the company's philosophy centers on authenticity, humor, and relatable content, striving to create an environment where women can candidly discuss real-life topics. Recent developments have seen Betches Media become part of UK-based parent company LBG Media, further enhancing its global reach and impact.

Role Overview:

Betches Media is in search of a dynamic VP, Creative Director to define the creative vision and strategy for the brand and its collaborators. This crucial role involves a blend of creative development, strategic planning, leadership, and practical execution. The successful candidate will guide a team, transforming brand collaborations into engaging storytelling experiences through innovative design and content. This position will report directly to the Revenue Leadership team.

Key Responsibilities:

  • Drive and lead creative strategies for brand collaborations
  • Work closely with various teams to create comprehensive creative solutions
  • Specialize in a variety of content formats, particularly video content on social media platforms
  • Oversee client projects, guiding teams to produce outstanding work
  • Adopt a holistic approach to campaign strategies, integrating various elements
  • Encourage creative thinking and challenge existing strategies when necessary
  • Mentor and inspire team members to promote innovation

Qualifications:

  • Extensive experience in creative roles within marketing or advertising, with a focus on social media
  • Demonstrated success in team management and creative leadership
  • Comprehensive understanding of media trends, audience behavior, and social media creative tactics
  • Strong problem-solving abilities with a proactive and collaborative work style
  • Capacity to articulate creative concepts effectively to clients and teams
  • Data-driven mindset with an emphasis on achieving results
  • Proficiency in design tools such as InDesign, Photoshop, and Illustrator
  • Understanding of UX/UI principles in brand collaborations
  • Familiarity with digital marketing technologies and platforms
  • A portfolio showcasing successful social media campaigns

Compensation:

The anticipated annual base salary for this role ranges from $155,000 to $200,000, complemented by additional benefits and perks. Considering factors such as experience and location, the total compensation package includes various advantages, such as:

  • Medical, dental, and vision insurance coverage
  • Paid time off for vacations and holidays
  • 401K plan and transit benefits
  • Flexible work arrangements and remote opportunities
  • Company-sponsored outings and growth prospects
  • Supportive and collaborative team environment

Application Process: Interested candidates can apply directly through the designated platform for this role at Betches Media.

Betches Media is committed to diversity and inclusivity, providing equal employment opportunities regardless of various backgrounds. Applicants are encouraged to disclose any accommodation needs during the application process. By submitting an application, candidates affirm the accuracy and completeness of the information provided, understanding that any misleading details may result in disqualification from the hiring process. Employment at Betches Media is contingent on identity verification and eligibility to work in the United States.

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