Vice President of Creative Strategy
2 weeks ago
Position: VP, Creative Director
About the Company:
Betches Media is a leading platform dedicated to humor and entertainment content tailored for women, offering innovative material across various channels such as websites, social media, podcasts, and events. Established in 2011 by Aleen Dreksler, Sami Sage, and Jordana Abraham, Betches Media distinguishes itself as a digitally native media entity driven by female leadership.
With a substantial audience exceeding 250 million, the company's philosophy centers on authenticity, humor, and relatable narratives, striving to cultivate a space where women can candidly engage with real-life topics. Recent advancements have seen Betches Media align with UK-based parent company LBG Media, enhancing its global reach and impact.
Job Overview:
Betches Media is on the lookout for a dynamic VP, Creative Director to define the creative vision and strategic direction for the brand and its collaborators. This essential role encompasses a blend of creative development, strategic planning, leadership, and practical implementation. The successful candidate will oversee a team, converting brand collaborations into engaging storytelling experiences through inventive design and content. This role will report directly to the Revenue Leadership team.
Key Responsibilities:
- Lead and execute creative strategies for brand collaborations
- Work alongside various teams to create comprehensive creative solutions
- Specialize in a variety of content formats, with a focus on video content for social media platforms
- Manage client projects, guiding teams to produce outstanding work
- Adopt a holistic approach to campaign strategies, integrating multiple elements
- Encourage creative thinking and challenge existing strategies as necessary
- Mentor and motivate team members to foster innovation
Qualifications:
- Significant experience in creative roles within marketing or advertising, particularly in social media
- Demonstrated success in team leadership and creative direction
- Comprehensive understanding of media trends, audience behavior, and social media creative strategies
- Strong problem-solving abilities with a proactive and collaborative approach
- Capacity to effectively communicate creative concepts to clients and teams
- Data-driven mindset focused on achieving measurable results
- Proficiency in design software such as InDesign, Photoshop, and Illustrator
- Knowledge of UX/UI principles in brand collaborations
- Familiarity with digital marketing technologies and platforms
- A portfolio showcasing successful social media initiatives
Compensation:
The expected annual base salary for this position ranges from $155,000 to $200,000, complemented by additional benefits and perks. Taking into account factors such as experience and location, the total compensation package includes numerous advantages, such as:
- Medical, dental, and vision insurance coverage
- Paid time off for vacations and holidays
- 401K plan and transit benefits
- Flexible work arrangements and remote opportunities
- Company-sponsored outings and growth opportunities
- A supportive and collaborative team environment
Application Process: Interested candidates can apply directly through the appropriate channels for this role at Betches Media.
Betches Media is committed to diversity and inclusivity, offering equal employment opportunities regardless of various backgrounds. Applicants are encouraged to disclose any accommodation needs during the application process. By submitting an application, candidates affirm the accuracy and completeness of the information provided, understanding that any misleading details may lead to disqualification from the hiring process. Employment at Betches Media is contingent on identity verification and eligibility to work in the United States.
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