Marketing and Communications Director

7 days ago


Atlanta, Georgia, United States First Baptist Atlanta Full time
Job Overview

POSITION SUMMARY

The Director of Marketing and Communications is responsible for overseeing the organization’s public image and messaging through strategic branding, design services, marketing initiatives, and digital presence.

The ideal candidate will demonstrate exceptional leadership abilities, strong written and verbal communication skills, and a talent for optimizing team performance.


QUALIFICATIONS

  • Must have a deep and growing personal relationship with Jesus Christ
  • Must align with the beliefs, values, and mission of First Baptist Atlanta
  • Bachelor's degree or higher in marketing, communications, or a related field
  • At least 10 years of experience in marketing and communications
  • Proven ability to manage individual team members and groups effectively
  • Strong oral and written communication skills, with the ability to deliver impactful presentations and engage professionally with all staff
  • Must be available to address emergencies as they arise
  • Proficient in Microsoft Office Suite, Adobe Creative Suite, and various social and digital media platforms
  • Exceptional copywriting and editing capabilities
  • Strong time management and leadership skills

ESSENTIAL FUNCTIONS

  • Develop and recommend comprehensive marketing and communication strategies for First Baptist Atlanta, identifying key target audiences
  • Collaborate with the team to create all forms of digital, social, video, audio, and print content
  • Enhance brand recognition, including positioning, and establish guidelines to uphold brand standards
  • Utilize search engine optimization, Google Analytics, and social media platforms to broaden the organization's audience
  • Monitor, analyze, and report on website and social media performance
  • Provide guidance and oversight for contractors and vendors
  • Recruit and train a volunteer team for photography and livestream support
  • Manage all legal aspects of communications, including copyrights, waivers, permissions, and contracts
  • Establish clear expectations and accountability standards for direct reports, including annual performance reviews
  • Foster a culture of attentiveness, courtesy, and promptness among team members in all interactions
  • Set annual goals to enhance effectiveness in all communication areas
  • Offer training opportunities and resources for the personal, professional, and spiritual growth of team members
  • Stay informed about trends and developments relevant to Church Communications
  • Engage with professional associations and networks for collaborative enrichment in communication practices
  • Prepare the annual budget for the Communications department for review by leadership
  • Commit to doing whatever it takes to achieve departmental goals

ADDITIONAL DUTIES

  • Conduct annual performance reviews for direct reports
  • Provide team members and volunteers with training and resources for their growth
  • Engage with professional networks for collaborative enrichment in effective ministry communications
  • Commit to tithing income to the church


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