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Marketing Technology Manager

2 months ago

Atlanta, Georgia, United States Cox Communications Full time
Job Summary

We are seeking a highly skilled Marketing Technology Manager to join our team at Cox Communications. As a key member of our Marketing Operations organization, you will play a critical role in developing and implementing technology solutions to enhance the performance and measurement of our paid media and SEM campaigns.

Key Responsibilities
  • Data Management: Coordinate data transfers between media and online platforms using Snowflake and Cox's Enterprise Data Warehouse, leveraging expert SQL knowledge and custom Python scripts.
  • Collaboration: Work with external consultants to develop or enhance Python scripts for data ETL processes and collaborate with digital, marketing, and external teams to define data requirements.
  • Project Management: Manage solution implementation timelines, launches, and quality assurance, ensuring timely and effective delivery of technology solutions.
  • Analysis and Optimization: Analyze Cox audiences and optimize targeting methodologies, administer customer and prospect lists efficiently, and supervise 3rd party data onboarding on technology platforms.
  • Database Management: Oversee segment logic setup and maintenance, integrating martech data stacks, and lead database matching efforts and manage media tagging via Tealium.
  • Reporting and Insights: Present insights and opportunities to cross-functional teams, including senior leadership, and implement and maintain retargeting logic across media partners.
Requirements
  • Education and Experience: Bachelor's degree in a related field and at least 6 years of relevant experience, or alternative qualifications such as a master's degree with 4 years of experience, a Ph.D. with 1 year of experience, or 10 years of experience.
  • Technical Skills: Proficiency in Python (Intermediate) and SQL (Expert), with strong coding and debugging skills, familiarity with AWS, Snowflake, and collaborative team participation.
  • Soft Skills: Strong problem-solving abilities and critical thinking skills, willingness to adapt to new technologies and ideas, manage external vendors, and work independently.
Preferred Skills
  • Advanced Technical Skills: Strong preference for a degree in computer science or relevant field, ability to comprehend intricate AdTech data flows, propose optimal data solutions, and experience with Amazon and Google AdTech solutions.
  • Industry Knowledge: Familiarity with MarTech, industry standards, and collaboration with multiple agency partners, expertise in Informatica, data management platforms, and technology stack setup.
  • Business Acumen: Acumen in online marketing tactics, KPIs, and business analytics, previous experience in the telecommunications sector.
About Cox Communications

Cox Communications is the leading private telecom company in America, serving millions of homes and businesses. We prioritize employee satisfaction through comprehensive benefits and our award-winning work environment.

About Cox

Cox empowers employees to shape a brighter future, a legacy we've upheld for over 120 years. Committed to progress in transportation, communications, cleantech, and healthcare, our businesses like Cox Automotive and Cox Communications are driving positive change.