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Marketing and Communications Director

2 months ago

Atlanta, Georgia, United States First Baptist Atlanta Full time
Position Overview

The Director of Marketing and Communications is responsible for shaping and promoting the organization’s image and messaging through strategic branding, design, marketing initiatives, and digital engagement.

The ideal candidate will demonstrate exceptional leadership capabilities, strong written and verbal communication skills, and the ability to harness the strengths of their team effectively.


Key Qualifications
  • Must have a deep and growing personal relationship with Jesus Christ
  • Alignment with the beliefs, values, and mission of First Baptist Atlanta
  • Bachelor's degree or higher in marketing, communications, or a related field
  • A minimum of 10 years of experience in marketing and communications
  • Proven ability to manage both individuals and teams effectively
  • Strong oral and written communication skills, with the ability to deliver impactful presentations and engage professionally with all staff
  • Availability to address emergencies as they arise
  • Proficiency in Microsoft Office Suite, Adobe Creative Suite, and various social and digital media platforms
  • Robust copywriting and editing capabilities
  • Strong time management and leadership skills

Core Responsibilities
  • Develop and implement comprehensive marketing and communication strategies for First Baptist Atlanta, identifying key target audiences
  • Collaborate with the team to create diverse content across digital, social, video, audio, and print mediums
  • Enhance brand recognition, establish positioning, and maintain brand standards
  • Leverage search engine optimization, Google Analytics, and social media platforms to broaden audience reach
  • Monitor, analyze, and report on website and social media performance
  • Oversee and guide contractors and vendors
  • Recruit and train volunteers for photography and livestream support
  • Manage all legal aspects of communications, including copyrights and permissions
  • Set clear expectations and accountability standards for direct reports, including annual performance reviews
  • Foster a culture of attentiveness and promptness among team members in all communications
  • Establish annual goals to enhance communication effectiveness
  • Provide training and resources for the personal, professional, and spiritual growth of team members
  • Stay informed on trends and developments relevant to Church Communications
  • Engage with professional associations and networks for collaborative enrichment in communication strategies
  • Prepare the annual budget for the Communications department for review
  • Commit to doing whatever it takes to achieve success

Additional Responsibilities
  • Conduct annual performance reviews for direct reports
  • Offer training and resources for team members’ growth
  • Engage with other churches and ministries for collaborative opportunities in effective ministry
  • Contribute a portion of income to the church