Content Strategist

1 day ago


Little Ferry, New Jersey, United States Gannett | USA TODAY NETWORK Full time
About the Role

Gannett's B2B Marketing team is seeking a highly skilled Content Manager to drive growth and retention of our b2b business.

Key Responsibilities
  • Create compelling marketing copy for various mediums and platforms, working closely with the marketing and creative teams.
  • Develop and implement a content strategy that aligns with the company's brand and messaging.
  • Collaborate with other departments to create cohesive marketing materials.
  • Stay up-to-date on industry trends and best practices in marketing copywriting.
  • Conduct market and customer research to understand the target audience and create relevant copy.
  • Edit and proofread marketing materials to ensure accuracy and consistency.
  • Use data and analytics to measure and report on the effectiveness of writing and marketing materials.
Requirements
  • 5+ years of experience in marketing copywriting or a related field.
  • Strong writing and editing skills, with a portfolio of writing samples.
  • Familiarity with data analysis and reporting tools, such as Google Analytics.
  • Excellent communication and collaboration skills.
  • Knowledge of the company's target audience and goals.
  • Ability to conduct market and customer research.
  • Strong problem-solving and decision-making skills.
  • Time management and organizational skills.
  • Flexibility and adaptability to change.
What We Offer

The annualized base salary for this role will range between $43,000 and $81,000. Variable compensation may be applicable based on skills, experience, location, and union representation.



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