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Marketing Website Product Lead

2 months ago

Little Rock, Arkansas, United States Stride Full time

About the Role

The Product Owner - Marketing Websites Strategist will be the single point of contact responsible for the strategic direction and performance of Stride's marketing websites. This role involves close collaboration with the VP School Marketing and Web Strategy, UX team, marketing team, designers, developers, and other stakeholders to ensure the marketing websites effectively support Stride's marketing objectives, drive engagement, and enhance user experience.

Key Responsibilities

  • Develop and maintain the marketing website roadmap, ensuring alignment with Stride's strategic goals and marketing initiatives.
  • Gather and prioritize requirements from marketing stakeholders, including gathering customer and stakeholder feedback, prioritizing features, and making trade-offs based on the needs of the business.
  • Collaborate closely with the marketing team to understand their goals and translate them into technical requirements for the development team.
  • Work with CRO specialists, SEO specialists, UX researchers, UX designers, and UI creative to ensure the marketing website is user-friendly, visually appealing, and optimized for conversion.
  • Partner with developers to ensure the timely and successful delivery of new website features and enhancements.
  • Manage the product backlog, creating and prioritizing user stories based on changing business needs.
  • Conduct regular user testing and analytics reviews to gather feedback and identify areas for improvement.
  • Monitor and analyze key performance indicators (KPIs) to measure the success of website updates and make data-driven recommendations.
  • Identify and mitigate risks and roadblocks throughout the development process.
  • Stay up to date with industry trends, competitor websites, and emerging web technologies to continuously improve the marketing website.

Essential Functions

  • Lead the marketing website's strategic planning and execution, ensuring alignment with marketing objectives.
  • Gather and prioritize website requirements from marketing stakeholders, balancing business needs with technical feasibility.
  • Work closely with UX researcher, UX designers, UI creative, and content designers to create engaging and effective website designs.
  • Collaborate with developers to implement new website features and enhancements, ensuring high-quality and timely delivery.
  • Conduct user testing and analyze website analytics to gather feedback and identify areas for improvement.
  • Monitor website performance and make data-driven recommendations for optimization.
  • Stay current with industry trends and best practices in web development and digital marketing.

Qualifications

  • Five (5) years of experience as a Product Owner.
  • Five (5) years of experience in a business analyst role.
  • Proven track record of successfully managing the development and launch of complex websites or digital products.
  • Experience working closely with marketing teams to translate business objectives into technical requirements.
  • Strong understanding of web development processes, including UX design, and UI creative, front-end development, and content management systems.
  • Excellent communication, negotiation, leadership, and collaboration skills.
  • Ability to work effectively with internal and external stakeholders to achieve project goals.
  • Proficiency in project management tools such as JIRA or similar.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Bachelor's degree in a related field.

Preferred Qualifications

  • Experience in education technology or a related field.
  • Experience with Agile and other methodologies and development tools.
  • Familiarity with web analytics tools such as Heap, and Adobe Analytics.
  • Familiarity with web testing tools such as VWO, and Optimizely.
  • Ability to travel as needed (up to 10%).

Work Environment

This is a home-based position with occasional travel required.